Optimising Your Shopping Campaigns – Three Pillars of Success

November 13, 2019

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Shopping campaigns are the bread and butter of any retail client with digital ad spend; A report from search analytics firm Adthena indicated that in January & February 2018, Google Shopping accounted for over 82% of UK retailers’ search ad spend. 

As the market continues to become more saturated, advertisers will be limited on ad slots meaning margins will be affected as CPCs increase. It’s therefore imperative that online retailers invest their efforts on optimizing their Shopping campaigns and streamlining their digital strategy. 

Within Google Shopping there are three key pillars of optimization that must be considered to maximize your campaign performance: Custom LabelsCampaign Priority and Feed Management. 

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