Integrated Strategy: Unlocking Consumer Receptivity

Right from the inception of Harvest, we’ve embraced a saying: “To a man with a hammer, every problem is a nail.” This adage rings especially true in the world of digital strategy. All too often, agencies with a singular focus prescribe their specialty as the cure for every marketing challenge. A paid search agency might insist that all your problems can be solved through search, while an influencer agency might claim that influencer marketing is the key to everything.

At Harvest Digital, we believe that channel insights should be the final step in the planning process, not the first. Our approach is rooted in understanding the lived experience of today’s connected consumers. These individuals are inundated with marketing messages and have become adept at filtering out unwanted content. However, we’ve consistently found that our Receptivity model offers a pathway to identifying those moments when consumers are actively interested in a subject and genuinely welcome your messaging.