“We stop interrupting what people are interested in and instead become what people need ”
In an ever more connected world, brands are extensions of our own personalities. We want to be seen with brands that reflect our own values and interests. At Harvest, we design and create data-led content strategies to engage and convert your target audience.
Understanding the Audience
Targeting relevant audiences has never been easier. As a performance agency, we ensure we have a complete understanding of your audience, enabling us to create content that resonates with them at the right time. Understanding the audience is the cornerstone of any content strategy.
In a world where anyone can create content, it is vital to stand out from the crowd. Understanding the aspirations and interests of your users, we produce creative content to inspire, engage and remain relevant to your audience. From video to interactive graphics, our content is optimised for every channel to target your audience and drive search visibility.
Creating great content is only half the job. By correctly promoting your content through the right channels we can ensure it reaches a wider audience and attracts new customers. Whether we collaborate with relevant influencers and create regional content hubs or promote content through a targeted paid search approach, we’ll make sure your content reaches the correct audience at the right time.
Our data-led approach means we are constantly monitoring the performance of our content and the impact it has on organic search rankings and engagement. We track how your content is turning prospective users into loyal customers.