Paid Search: Beyond Google’s Best Practices

If you’re evaluating digital media agencies, you’ll likely notice a common refrain: everyone claims to follow Google’s Best Practices. However, it’s worth considering whether these practices truly serve your interests or primarily benefit Google. The often zero-sum nature of paid search spending suggests there might be more effective approaches tailored to your specific business needs.

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Our Bespoke Approach

At Harvest Digital, we take a more nuanced view of paid search. While we respect Google’s guidelines, we’ve found that a bespoke strategy often yields better results for our clients. Our approach involves a thorough analysis of your business objectives, target audience, and competitive landscape to develop a paid search strategy that genuinely aligns with your goals.

Innovation in Paid Search

We’ve helped numerous clients improve their paid search performance by thinking outside the conventional box. This has involved:

Refining keyword strategies for better targeting
Reimagining ad copy to improve click-through rates
Optimising landing page experiences for higher conversion rates
Exploring emerging ad formats and platforms
Integrating paid search with other digital channels for a holistic approach

In some cases, we’ve even recommended reallocating budget to other channels where we’ve identified better potential for return on investment.

Beyond Traditional PPC

As the digital landscape evolves, so do we. We’re constantly exploring new opportunities in paid search, including:

Voice search optimisation
Visual search capabilities
AI and machine learning for predictive bidding
Integration with emerging platforms and technologies

If you’re looking to optimise your paid search efforts and move beyond a one-size-fits-all approach, we’d be keen to discuss how we can help. At Harvest Digital, we aim to create paid search campaigns that not only drive traffic but also contribute meaningfully to your bottom line.

Why Choose Harvest?

Google Ads and Microsoft Advertising

We craft targeted campaigns across major search engines, ensuring your brand is visible when and where it matters most. We are Google Premium Partners, a status enjoyed only by the top 3% of UK agencies.

Google Shopping and Performance Max

For e-commerce clients, we optimise product listings and leverage Performance Max campaigns to drive sales and visibility.

Display Network and Remarketing

We use strategic targeting across Google’s Display Network to re-engage existing customers and attract new ones.

YouTube and Video Advertising

From brand awareness to conversion-focused campaigns, we create video strategies designed to achieve your specific goals.

App Campaigns

Whether you’re using Google app campaigns or Apple Search Ads, we help increase app downloads and improve user engagement.

Data-Driven Optimisation

Our team of PPC specialists thrives on continual optimisation and improvement. We use advanced analytics and reporting tools to track performance meticulously, making data-driven decisions to enhance your campaigns continuously.

Find out more – contact us

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