The Harvest blog

Digital Marketing News

Key SEO Trends for 2021 – a Digital Agency Perspective

Our SEO team put their collective heads together and came up with this list of key trends that we expect are going to be important in 2021. Do you agree? Please comment below… 1. Core Web Vitals – speed and other new tools Core Web Vitals will be big in 2021. If you have […]

Post by Kyle Ross

Jan 11, 2021

New opportunities for retailers with the UK launch of Amazon Sponsored Display

There is a constant battle between biddable media platforms to come up with new ad formats, targeting capabilities and automation opportunities. With this, also comes the pressure for advertisers to stay up-to-date with the industry to ensure that companies continue to invest in the platform. In the last few months, we have seen Google Shopping […]

Post by Katy Alger

Jul 20, 2020

Harvest joins Google’s new International Growth Programme

We are delighted to announce that Harvest Digital is one of only 20 UK agencies to be invited to join Google’s new International Growth Programme. This gives us access to some of Google’s internal tools we can use to identify and plan International opportunities for our clients. Using data drawn from the World Bank, Media […]

Post by Mike Teasdale

Jun 22, 2020

Taking advantage of modern protocols like HTTP2 and QUIC

In this article we’ll get you to know the latest web server protocols that really matter today when it comes to speed. It’s absolutely mind-boggling what Google Teams have developed and see it adopted by the top 19 Alexa’s websites. This single connection protocol is called QUIC and it bypasses all TCP limitations that we […]

Post by Pierre Ogier

May 12, 2020

Covid-19 | The Unexpected Impact On Google Smart Bidding

Since the outbreak of the coronavirus and the UK’s subsequent lockdown we have seen some of the most polarising results for our clients that we can remember. Due to the overwhelming amount of data and numerical analysis that is available to us in the digital world then external factors can often be overlooked but, as […]

Post by James Rigby

Apr 03, 2020

Google’s Leaked UX Playbooks Explained

Yes, it is not only Game of Thrones episodes that can get leaked. Sometimes, it can be UX playbooks that Google’s internal search team utilise while managing and ranking over 7000 websites. Although it perhaps didn’t create the same buzz as the somewhat unsatisfactory Game of Thrones finale, this leak was huge for SEO specialists […]

Post by Ceylan Ersoy

Jan 23, 2020

Optimising Your Shopping Campaigns – Three Pillars of Success

Shopping campaigns are the bread and butter of any retail client with digital ad spend; A report from search analytics firm Adthena indicated that in January & February 2018, Google Shopping accounted for over 82% of UK retailers’ search ad spend. As the market continues to become more saturated, advertisers will be limited on ad slots meaning margins will be affected as CPCs […]

Post by Dan

Nov 13, 2019

Are single page apps killing your SEO?

A JavaScript-based website means that you need JavaScript code rendered/processed before serving thecontent to the web user and any User-Agent. Traditionally, Google was only looking at the raw text-based content that we’d get in the HTTP response body and was unable to interpret what a typical browser running JavaScript would see. When websites started becoming […]

Post by Pierre Ogier

Oct 15, 2019

The most useful content marketing tools

Content marketing is on the rise. Consumers are becoming ever more aware, and old-school tactics that used to work during the early days of the net are seeing a steady decline in effectiveness. Marketers have discovered that they need to offer something to the customer to get results. Thus, content marketing was born. But a […]

Post by James Fisher

Oct 10, 2019

Micro-Influencers: All You Need to Know

“Mom, I’m dropping out of college to become a micro-influencer!” Well, there’s a new sentence that parents can start dreading as their children choose to diverge from the traditional path of success. You are probably already familiar with the concept of an influencer, which is a person who can drive reactions or impact people’s emotions […]

Post by Ceylan Ersoy

Oct 08, 2019