The Harvest blog

Digital Marketing News

Covid-19 | The Unexpected Impact On Google Smart Bidding

Since the outbreak of the coronavirus and the UK’s subsequent lockdown we have seen some of the most polarising results for our clients that we can remember. Due to the overwhelming amount of data and numerical analysis that is available to us in the digital world then external factors can often be overlooked but, as […]

Post by James Rigby

Apr 03, 2020

Google’s Leaked UX Playbooks Explained

Yes, it is not only Game of Thrones episodes that can get leaked. Sometimes, it can be UX playbooks that Google’s internal search team utilise while managing and ranking over 7000 websites. Although it perhaps didn’t create the same buzz as the somewhat unsatisfactory Game of Thrones finale, this leak was huge for SEO specialists […]

Post by Ceylan Ersoy

Jan 23, 2020

Optimising Your Shopping Campaigns – Three Pillars of Success

Shopping campaigns are the bread and butter of any retail client with digital ad spend; A report from search analytics firm Adthena indicated that in January & February 2018, Google Shopping accounted for over 82% of UK retailers’ search ad spend. As the market continues to become more saturated, advertisers will be limited on ad slots meaning margins will be affected as CPCs […]

Post by Dan

Nov 13, 2019

How to Optimise a Webpage in 2019

Website optimisation… Now there is a buzzword that everyone is constantly talking and writing about. Maybe you thought optimisation was a strictly mathematical term if you were one of the math geeks like me who took calculus. To put simply, website optimisation is making sure the website can achieve business goals. Not only is it […]

Post by Ceylan Ersoy

Oct 25, 2019

Micro-Influencers: All You Need to Know

“Mom, I’m dropping out of college to become a micro-influencer!” Well, there’s a new sentence that parents can start dreading as their children choose to diverge from the traditional path of success. You are probably already familiar with the concept of an influencer, which is a person who can drive reactions or impact people’s emotions […]

Post by Ceylan Ersoy

Oct 08, 2019

All you need to know about Creative Marketing

A tale as old as time. It might not seem to be that way, but the idea of using creative and original ideas to market and sell products and services has been utilised for centuries. No, marketing does not mean carving advertisements on a bronze plate for your family needle shop in China (which is […]

Post by Ceylan Ersoy

Sep 10, 2019

Why Video Marketing Matters in 2019

Your alarm goes off at 8 am and you, still half asleep, reach for your phone to stop that god-awful sound. The first thing you do, of course, is to check all your notifications. Someone has tagged you in an event video saying that you cannot miss this. Your dad has shared an educational video […]

Post by Ceylan Ersoy

Jul 31, 2019

Should you Quit Law School to become a Computer Scientist?

There is a concept in mathematics called singularity and you’ve probably heard of it; people use analogies like the center of a black hole to define it as it is intensely hard a concept to grasp. It is basically trying to define a function that is predicted to become infinite in the future. But the […]

Post by Ceylan Ersoy

Jul 23, 2019

Will online advertising survive the privacy wars?

This has been an annus horribilis for the ad: tech sector, with the past month being particularly bad. The Data Protection Commissioner in Dublin does not command much attention in the UK, but she should. Helen Dixon has an over-flowing in-tray, as the EU leaves it up to the country where a multinational’s headquarters are […]

Post by Mike Teasdale

Jul 15, 2019

5 things to know about neuromarketing

Ever find yourself having bought something that seemed to look great on you in the store, but looks strictly average now that you are at home? Have you been to Ikea thinking you would just go in to buy a pan but end up filling an entire cart with items you didn’t even know you […]

Post by Ceylan Ersoy

Jul 11, 2019