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The Harvest blog

Digital Marketing News

New opportunities for retailers with the UK launch of Amazon Sponsored Display

There is a constant battle between biddable media platforms to come up with new ad formats, targeting capabilities and automation opportunities. With this, also comes the pressure for advertisers to stay up-to-date with the industry to ensure that companies continue to invest in the platform. In the last few months, we have seen Google Shopping […]
Post by Katy Alger

Jul 20, 2020

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Shipping containers in Singapore

Harvest joins Google’s new International Growth Programme

We are delighted to announce that Harvest Digital is one of only 20 UK agencies to be invited to join Google’s new International Growth Programme. This gives us access to some of Google’s internal tools we can use to identify and plan International opportunities for our clients. Using data drawn from the World Bank, Media […]
Post by Mike Teasdale

Jun 22, 2020

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Covid-19 | The Unexpected Impact On Google Smart Bidding

Since the outbreak of the coronavirus and the UK’s subsequent lockdown we have seen some of the most polarising results for our clients that we can remember. Due to the overwhelming amount of data and numerical analysis that is available to us in the digital world then external factors can often be overlooked but, as […]
Post by James Rigby

Apr 03, 2020

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Google

Google’s Leaked UX Playbooks Explained

Yes, it is not only Game of Thrones episodes that can get leaked. Sometimes, it can be UX playbooks that Google’s internal search team utilise while managing and ranking over 7000 websites. Although it perhaps didn’t create the same buzz as the somewhat unsatisfactory Game of Thrones finale, this leak was huge for SEO specialists […]
Post by Ceylan Ersoy

Jan 23, 2020

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Optimising Your Shopping Campaigns – Three Pillars of Success

Shopping campaigns are the bread and butter of any retail client with digital ad spend; A report from search analytics firm Adthena indicated that in January & February 2018, Google Shopping accounted for over 82% of UK retailers’ search ad spend.  As the market continues to become more saturated, advertisers will be limited on ad slots meaning margins will be affected as CPCs […]
Post by Dan

Nov 13, 2019

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Website pages

How to Optimise a Webpage in 2019

Website optimisation… Now there is a buzzword that everyone is constantly talking and writing about. Maybe you thought optimisation was a strictly mathematical term if you were one of the math geeks like me who took calculus. To put simply, website optimisation is making sure the website can achieve business goals. Not only is it […]
Post by Ceylan Ersoy

Oct 25, 2019

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Micro Influencer

Micro-Influencers: All You Need to Know

“Mom, I’m dropping out of college to become a micro-influencer!” Well, there’s a new sentence that parents can start dreading as their children choose to diverge from the traditional path of success. You are probably already familiar with the concept of an influencer, which is a person who can drive reactions or impact people’s emotions […]
Post by Ceylan Ersoy

Oct 08, 2019

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All you need to know about Creative Marketing

A tale as old as time. It might not seem to be that way, but the idea of using creative and original ideas to market and sell products and services has been utilised for centuries. No, marketing does not mean carving advertisements on a bronze plate for your family needle shop in China (which is […]
Post by Ceylan Ersoy

Sep 10, 2019

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Why Video Marketing Matters in 2019

Your alarm goes off at 8 am and you, still half asleep, reach for your phone to stop that god-awful sound. The first thing you do, of course, is to check all your notifications. Someone has tagged you in an event video saying that you cannot miss this. Your dad has shared an educational video […]
Post by Ceylan Ersoy

Jul 31, 2019

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AI

Should you Quit Law School to become a Computer Scientist?

There is a concept in mathematics called singularity and you’ve probably heard of it; people use analogies like the center of a black hole to define it as it is intensely hard a concept to grasp. It is basically trying to define a function that is predicted to become infinite in the future. But the […]
Post by Ceylan Ersoy

Jul 23, 2019

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