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Digital Marketing News

Automate Your Google Shopping Ads and Get The Most Out Of Your Campaigns

Advertising on Google Shopping is one of the best ways to get your product in front of a relevant group of potential customers. Once you know the best tips and tricks to automate your campaigns, it becomes one of the easiest platforms to manage, as it won’t need the same degree of caretaking as your […]
Post by Stefania Garovnik

May 05, 2022

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The best free SEO tools for 2022

In SEO, there is no such thing as too much information. Whether you are investigating a specific page, contemplating a new keyword strategy, or planning an outreach campaign, there are always many angles to look at. As much as paid tools are awesome and helpful, you don’t always have to spend money for gaining good […]
Post by SEO Department

Apr 19, 2022

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How the Metaverse Can Be Utilised in Digital Marketing

What is the Metaverse? If you follow technology trends or spend a lot of time online gaming, you probably have come across the term “Metaverse”, which is spreading increasingly across the internet and boardrooms of leading companies.  So what is the Metaverse? Well it involves a shared virtual space where consumers are represented by virtual […]
Post by Gabriel Spalter

Mar 24, 2022

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Sunsetting Universal Analytics

This week, Google announced a new phase of web & app analytics with the sunsetting of Universal Analytics in July 2023 forcing users towards their latest Analytics product, Google Analytics 4. Since GA4 arrived in the summer of 2019, it was only a matter of time before it supplanted the Universal Analytics (UA) we all […]
Post by Josh Bligh

Mar 18, 2022

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Don’t Make Ads…Make TikToks

Since the launch of TikTok’s rebrand in August 2018, it has become one of the most used and engaging social media platforms in the world. With over 1 billion monthly users and an average user session time of 10.85 minutes, TikTok has fundamentally changed conceptions around how content is created and consumed. The first difference-maker […]
Post by James Viney

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The ice on the cake is when images are optimised for search engines

Optimising Product Images for Google Rich Snippets

This article aims to cover why some product images get picked up by Google in the organic search engine result pages and some don’t. After this, we will suggest a variety of solutions for SEO content marketers to implement. In a nutshell, the image should be relatively lighter (compressed) and should have a strong focus […]
Post by Pierre Ogier

Mar 17, 2022

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Ways SEO and PPC can work together to improve your digital performance

When the SEO and PPC teams are closely aligned and executing their strategies with full effect, this can be a richly rewarding and efficient way to improve your brand’s digital performance. However, not all teams work together as closely as one might think. Often, each team is focusing on their space and not looking at […]
Post by Kyle Ross

Feb 15, 2022

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Harvest Digital has been named a 2022 Google Premier Partner

Harvest Digital are delighted to announce we have achieved 2022 Partner status in the Google Partner’s programme. Our team of experts provide SEM, paid social, display and SEO expertise for clients in multiple industries and locations. And a Google Partner certification is a real testament to the hard work and diligence we pride ourselves on. […]
Post by Mike Teasdale

Feb 04, 2022

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Google Ads to move from Last Click to Data Driven Attribution

Google has announced it is switching from Last Click attribution on Google Ads to Data Driven Attribution (DDA). In a sense this is surprising, because bottom of the funnel activity like paid search – and especially brand search – does really well against a Last Click model.  However, Data Driven Attribution should deliver a more […]
Post by Mike Teasdale

Sep 30, 2021

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The crumbling of the Cookie

The death of third-party Cookies is not the death of advertising. Unbelievably, the profession existed before cookies did.   “You finally really did it. You maniacs….Damn you. God damn you all to hell.” That was a fitting level of anger and anguish from Charlton Heston when he finds out it was earth all along. And that […]
Post by Mike Teasdale

Apr 08, 2021

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