Your alarm goes off at 8 am and you, still half asleep, reach for your phone to stop that god-awful sound. The first thing you do, of course, is to check all your notifications. Someone has tagged you in an event video saying that you cannot miss this. Your dad has shared an educational video […]
It is a well-known fact that Google is one of the most successful companies in the world. They have truly revolutionised life as we know it and many of us can’t imagine life without it. In 2018, Google’s revenue amounted to $136B, and so running a Grants program to help non-profit organisations seems like the […]
Website optimisation… Now there is a buzzword that everyone is constantly talking and writing about. Maybe you thought optimisation was a strictly mathematical term if you were one of the math geeks like me who took calculus. To put simply, website optimisation is making sure the website can achieve business goals. Not only is it […]
Research is a powerful tool. It’s often at the centre of any strategic marketing planning (or it should be!) and forms the backbone of many marketing campaigns. For example, when designing our hero content for clients, we look at the data. What does the data tell us to do? We have plenty of content marketing […]
We’re proud to announce that we have been shortlisted for the award as the Most Diverse and Inclusive Agency in the Global Bing Partner Awards. We came first runner-up in the award, and it’s no surprise that Bing has chosen to recognise two independent media agencies – especially after large conglomerate media agencies have been […]
Facebook has responded to the heavy criticism of its seemingly lax treatment of user data by removing access to third-party data providers on the platform. Currently, you can overlay data from data providers like Experian and Acxiom on top of remarketing audiences or core audiences from Facebook. This data is available as ‘Partner Categories’ within […]
As it stands, Facebook’s ad demand is outweighing supply, impacting advertising costs as well as user behaviour on the platform. In other words, while ad spend is increasing rapidly (spend more than doubled in the first half of 2017 alone according to Adstage data), the number of ad impressions available remains level. This means that […]
Google wants a faster web, and they’ll stop at nothing to get it. They’ve recently made announcement after announcement that shows that improving the page speed of the web is one of their top priorities. First, they’re making page speed a ranking factor. They also announced that they’re deploying a specialist team to accelerate the […]
Are Brits still crazy in love with Valentine’s? Is Valentine’s Day spending still on the rise? Or is it just one big cliché? In 2018, it is safe to say that UK consumers are still willing to splash out on the ole’ classic chocolate box. We’re set to go chocolate box crazy as expenditure on confectionary increases by almost 16% […]
Content marketing is a dream. I don’t know why more people don’t do it! Did you know that content marketing generates as much as three times the amount of quality, organic leads as traditional outbound marketing?? Crazy right? No wonder everyone is jumping on the bandwagon. The only problem now is that the marketplace is […]
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