Facebook has responded to the heavy criticism of its seemingly lax treatment of user data by removing access to third-party data providers on the platform. Currently, you can overlay data from data providers like Experian and Acxiom on top of remarketing audiences or core audiences from Facebook. This data is available as ‘Partner Categories’ within […]
As it stands, Facebook’s ad demand is outweighing supply, impacting advertising costs as well as user behaviour on the platform. In other words, while ad spend is increasing rapidly (spend more than doubled in the first half of 2017 alone according to Adstage data), the number of ad impressions available remains level. This means that […]
Google wants a faster web, and they’ll stop at nothing to get it. They’ve recently made announcement after announcement that shows that improving the page speed of the web is one of their top priorities. First, they’re making page speed a ranking factor. They also announced that they’re deploying a specialist team to accelerate the […]
Are Brits still crazy in love with Valentine’s? Is Valentine’s Day spending still on the rise? Or is it just one big cliché? In 2018, it is safe to say that UK consumers are still willing to splash out on the ole’ classic chocolate box. We’re set to go chocolate box crazy as expenditure on confectionary increases by almost 16% […]
Content marketing is a dream. I don’t know why more people don’t do it! Did you know that content marketing generates as much as three times the amount of quality, organic leads as traditional outbound marketing?? Crazy right? No wonder everyone is jumping on the bandwagon. The only problem now is that the marketplace is […]
I can’t talk for every office across the UK, but in our office music is a massive part of our agency culture. With lots of personalities, the music battle is a daily struggle. Music sets the tone of the office and even has the power to motivate or demotivate our office members. So really, nailing […]
Emojis are a phenomenon because of their power to engage and encourage a positive response. Capabilities to include emojis within social campaigns are old news, but Google has since announced that they will feature emojis in search results when they are considered relevant and fun. Google is favouring emojis in organic search results, but it […]
The dust has now settled on Singles Day, and I’m over the fact that Nicole Kidman introduced Jack Ma’s upcoming martial arts film (yeah, I don’t know either). But Singles Day is enormous, there’s no denying it. The CMO of Alibaba once said that – something that is looking increasingly more likely each year. But […]
In this series, we’re going to look more closely at the Hero, Hub and Hygiene model that can be used as a strategic framework to create content to. We’ll look at each type of content in more depth, as well as some examples, where you should place it and how to make it work for […]
As a result of the rising competition with header bidding and the changes in behaviour by SSPs (supply-side platforms), for the first time, the display advertising industry needs first-price auctions. If you’re looking to adopt a first-price bidding strategy, there are certainly benefits to both buy-side and sell-side auction models. Commercials and cost benefits certainly play a part in […]
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