This has been an annus horribilis for the ad: tech sector, with the past month being particularly bad. The Data Protection Commissioner in Dublin does not command much attention in the UK, but she should. Helen Dixon has an over-flowing in-tray, as the EU leaves it up to the country where a multinational’s headquarters are […]
Ever find yourself having bought something that seemed to look great on you in the store, but looks strictly average now that you are at home? Have you been to Ikea thinking you would just go in to buy a pan but end up filling an entire cart with items you didn’t even know you […]
Imagine this: You are at a dinner party and you happen to be seated next to a bunch of digital marketers. (Given that there are over 5000 digital marketing agencies in the UK this is highly probable) Acronyms are flying all over the place. Someone cracks a joke: “An SEO copywriter walks into a bar, […]
Have you noticed how every website you’ve been on recently asks you if you will choose to allow cookies? Wouldn’t it be simpler if they were simply asking you if you’re on a diet or if you want the chocolate chip cookie? But of course, they aren’t. Cookies are websites’ tools for tracking users’ past […]
Your alarm goes off at 8 am and you, still half asleep, reach for your phone to stop that god-awful sound. The first thing you do, of course, is to check all your notifications. Someone has tagged you in an event video saying that you cannot miss this. Your dad has shared an educational video […]
It is a well-known fact that Google is one of the most successful companies in the world. They have truly revolutionised life as we know it and many of us can’t imagine life without it. In 2018, Google’s revenue amounted to $136B, and so running a Grants program to help non-profit organisations seems like the […]
In this article we’ll get you to know the latest web server protocols that really matter today when it comes to speed. It’s absolutely mind-boggling what Google Teams have developed and see it adopted by the top 19 Alexa’s websites. This single connection protocol is called QUIC and it bypasses all TCP limitations that we […]
Research is a powerful tool. It’s often at the centre of any strategic marketing planning (or it should be!) and forms the backbone of many marketing campaigns. For example, when designing our hero content for clients, we look at the data. What does the data tell us to do? We have plenty of content marketing […]
Content marketing is on the rise. Consumers are becoming ever more aware, and old-school tactics that used to work during the early days of the net are seeing a steady decline in effectiveness. Marketers have discovered that they need to offer something to the customer to get results. Thus, content marketing was born. But a […]
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