The Harvest blog

Digital Marketing News

Will online advertising survive the privacy wars?

This has been an annus horribilis for the ad: tech sector, with the past month being particularly bad. The Data Protection Commissioner in Dublin does not command much attention in the UK, but she should. Helen Dixon has an over-flowing in-tray, as the EU leaves it up to the country where a multinational’s headquarters are […]

Post by Mike Teasdale

Jul 15, 2019

5 things to know about neuromarketing

Ever find yourself having bought something that seemed to look great on you in the store, but looks strictly average now that you are at home? Have you been to Ikea thinking you would just go in to buy a pan but end up filling an entire cart with items you didn’t even know you […]

Post by Ceylan Ersoy

Jul 11, 2019

Must-Know Acronyms for Digital Marketers in 2019

Imagine this: You are at a dinner party and you happen to be seated next to a bunch of digital marketers. (Given that there are over 5000 digital marketing agencies in the UK this is highly probable) Acronyms are flying all over the place. Someone cracks a joke: “An SEO copywriter walks into a bar, […]

Post by Ceylan Ersoy

Jul 05, 2019

Why One ICO Report Can Change the Game for How AdTech Uses Cookies

Have you noticed how every website you’ve been on recently asks you if you will choose to allow cookies? Wouldn’t it be simpler if they were simply asking you if you’re on a diet or if you want the chocolate chip cookie? But of course, they aren’t. Cookies are websites’ tools for tracking users’ past […]

Post by Mike Teasdale

Jun 25, 2019

Why Video Marketing Matters in 2019

Your alarm goes off at 8 am and you, still half asleep, reach for your phone to stop that god-awful sound. The first thing you do, of course, is to check all your notifications. Someone has tagged you in an event video saying that you cannot miss this. Your dad has shared an educational video […]

Post by wpengine

May 08, 2019

Grant Accounts in Google – Limitations & Best Practices

It is a well-known fact that Google is one of the most successful companies in the world. They have truly revolutionised life as we know it and many of us can’t imagine life without it. In 2018, Google’s revenue amounted to $136B, and so running a Grants program to help non-profit organisations seems like the […]

Post by Katy Alger

Apr 04, 2019

Taking advantage of modern protocols like HTTP2 and QUIC

In this article we’ll get you to know the latest web server protocols that really matter today when it comes to speed. It’s absolutely mind-boggling what Google Teams have developed and see it adopted by the top 19 Alexa’s websites. This single connection protocol is called QUIC and it bypasses all TCP limitations that we […]

Post by Pierre Ogier

Dec 12, 2018

Using Facebook Messenger chatbots for research

Research is a powerful tool. It’s often at the centre of any strategic marketing planning (or it should be!) and forms the backbone of many marketing campaigns. For example, when designing our hero content for clients, we look at the data. What does the data tell us to do? We have plenty of content marketing […]

Post by James Fisher

Jun 08, 2018

The most useful content marketing tools

Content marketing is on the rise. Consumers are becoming ever more aware, and old-school tactics that used to work during the early days of the net are seeing a steady decline in effectiveness. Marketers have discovered that they need to offer something to the customer to get results. Thus, content marketing was born. But a […]

Post by James Fisher

Jun 04, 2018

Are single page apps killing your SEO?

A JavaScript-based website means that you need JavaScript code rendered/processed before serving thecontent to the web user and any User-Agent. Traditionally, Google was only looking at the raw text-based content that we’d get in the HTTP response body and was unable to interpret what a typical browser running JavaScript would see. When websites started becoming […]

Post by Pierre Ogier

May 15, 2018