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Digital Marketing News

Google Ads to move from Last Click to Data Driven Attribution

Google has announced it is switching from Last Click attribution on Google Ads to Data Driven Attribution (DDA). In a sense this is surprising, because bottom of the funnel activity like paid search – and especially brand search – does really well against a Last Click model.  However, Data Driven Attribution should deliver a more […]
Post by Mike Teasdale

Sep 30, 2021

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The crumbling of the Cookie

The death of third-party Cookies is not the death of advertising. Unbelievably, the profession existed before cookies did.   “You finally really did it. You maniacs….Damn you. God damn you all to hell.” That was a fitting level of anger and anguish from Charlton Heston when he finds out it was earth all along. And that […]
Post by Mike Teasdale

Apr 08, 2021

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Has Covid changed us for good? Google Search Trends has some clues…

Google Trends shows you what people have been searching for on Google. It’s a great window into what people are concerned about at any point in time – and then how long those concerns persisted. Right now the UK – alongside much of the rest of the world – is in lockdown. In the UK, […]
Post by Mike Teasdale

Feb 02, 2021

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Key SEO Trends for 2021 – a Digital Agency Perspective

Our SEO team put their collective heads together and came up with this list of key trends that we expect are going to be important in 2021.  Do you agree?  Please comment below…     1. Core Web Vitals – speed and other new tools    Core Web Vitals will be big in 2021. If you have […]
Post by Kyle Ross

Jan 11, 2021

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New opportunities for retailers with the UK launch of Amazon Sponsored Display

There is a constant battle between biddable media platforms to come up with new ad formats, targeting capabilities and automation opportunities. With this, also comes the pressure for advertisers to stay up-to-date with the industry to ensure that companies continue to invest in the platform. In the last few months, we have seen Google Shopping […]
Post by James Fisher

Jul 20, 2020

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Shipping containers in Singapore

Harvest joins Google’s new International Growth Programme

We are delighted to announce that Harvest Digital is one of only 20 UK agencies to be invited to join Google’s new International Growth Programme. This gives us access to some of Google’s internal tools we can use to identify and plan International opportunities for our clients. Using data drawn from the World Bank, Media […]
Post by Mike Teasdale

Jun 22, 2020

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QUIC Protocol Starter Image

Taking advantage of modern protocols like HTTP3 (formerly HTT2 + QUIC)

In this article we’ll get you to know the latest web server protocols that really matter today when it comes to speed. It’s absolutely mind-boggling what Google Teams have developed and see it adopted by the top 19 Alexa’s websites. This single connection protocol is called QUIC and it bypasses all TCP limitations that we […]
Post by Pierre Ogier

May 12, 2020

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Covid-19 | The Unexpected Impact On Google Smart Bidding

Since the outbreak of the coronavirus and the UK’s subsequent lockdown we have seen some of the most polarising results for our clients that we can remember. Due to the overwhelming amount of data and numerical analysis that is available to us in the digital world then external factors can often be overlooked but, as […]
Post by Fiorella

Apr 03, 2020

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Google

Google’s Leaked UX Playbooks Explained

Yes, it is not only Game of Thrones episodes that can get leaked. Sometimes, it can be UX playbooks that Google’s internal search team utilise while managing and ranking over 7000 websites. Although it perhaps didn’t create the same buzz as the somewhat unsatisfactory Game of Thrones finale, this leak was huge for SEO specialists […]
Post by Pierre Ogier

Jan 23, 2020

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Optimising Your Shopping Campaigns – Three Pillars of Success

Shopping campaigns are the bread and butter of any retail client with digital ad spend; A report from search analytics firm Adthena indicated that in January & February 2018, Google Shopping accounted for over 82% of UK retailers’ search ad spend.  As the market continues to become more saturated, advertisers will be limited on ad slots meaning margins will be affected as CPCs […]
Post by Madeline Embleton

Nov 13, 2019

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