The Harvest blog

Digital Marketing News

Are single page apps killing your SEO?

A JavaScript-based website means that you need JavaScript code rendered/processed before serving thecontent to the web user and any User-Agent. Traditionally, Google was only looking at the raw text-based content that we’d get in the HTTP response body and was unable to interpret what a typical browser running JavaScript would see. When websites started becoming […]

Post by Pierre Ogier

Oct 15, 2019

The most useful content marketing tools

Content marketing is on the rise. Consumers are becoming ever more aware, and old-school tactics that used to work during the early days of the net are seeing a steady decline in effectiveness. Marketers have discovered that they need to offer something to the customer to get results. Thus, content marketing was born. But a […]

Post by James Fisher

Oct 10, 2019

Micro-Influencers: All You Need to Know

“Mom, I’m dropping out of college to become a micro-influencer!” Well, there’s a new sentence that parents can start dreading as their children choose to diverge from the traditional path of success. You are probably already familiar with the concept of an influencer, which is a person who can drive reactions or impact people’s emotions […]

Post by Pierre Ogier

Oct 08, 2019

Why Video Marketing Matters in 2019

Your alarm goes off at 8 am and you, still half asleep, reach for your phone to stop that god-awful sound. The first thing you do, of course, is to check all your notifications. Someone has tagged you in an event video saying that you cannot miss this. Your dad has shared an educational video […]

Post by Pierre Ogier

Jul 31, 2019

Should you Quit Law School to become a Computer Scientist?

There is a concept in mathematics called singularity and you’ve probably heard of it; people use analogies like the center of a black hole to define it as it is intensely hard a concept to grasp. It is basically trying to define a function that is predicted to become infinite in the future. But the […]

Post by Pierre Ogier

Jul 23, 2019

Will online advertising survive the privacy wars?

This has been an annus horribilis for the ad: tech sector, with the past month being particularly bad. The Data Protection Commissioner in Dublin does not command much attention in the UK, but she should. Helen Dixon has an over-flowing in-tray, as the EU leaves it up to the country where a multinational’s headquarters are […]

Post by Mike Teasdale

Jul 15, 2019

5 things to know about neuromarketing

Ever find yourself having bought something that seemed to look great on you in the store, but looks strictly average now that you are at home? Have you been to Ikea thinking you would just go in to buy a pan but end up filling an entire cart with items you didn’t even know you […]

Post by Pierre Ogier

Jul 11, 2019

Must-Know Acronyms for Digital Marketers in 2019

Imagine this: You are at a dinner party and you happen to be seated next to a bunch of digital marketers. (Given that there are over 5000 digital marketing agencies in the UK this is highly probable) Acronyms are flying all over the place. Someone cracks a joke: “An SEO copywriter walks into a bar, […]

Post by Pierre Ogier

Jul 05, 2019

Why One ICO Report Can Change the Game for How AdTech Uses Cookies

Have you noticed how every website you’ve been on recently asks you if you will choose to allow cookies? Wouldn’t it be simpler if they were simply asking you if you’re on a diet or if you want the chocolate chip cookie? But of course, they aren’t. Cookies are websites’ tools for tracking users’ past […]

Post by Mike Teasdale

Jun 25, 2019

All you need to know about Creative Marketing

A tale as old as time. It might not seem to be that way, but the idea of using creative and original ideas to market and sell products and services has been utilised for centuries. No, marketing does not mean carving advertisements on a bronze plate for your family needle shop in China (which is […]

Post by Pierre Ogier

May 10, 2019