Harvest joins Google’s new International Growth Programme
We are delighted to announce that Harvest Digital is one of only 20 UK agencies to be invited to join Google’s new International Growth Programme.
This gives us access to some of Google’s internal tools we can use to identify and plan International opportunities for our clients.
Using data drawn from the World Bank, Media Metrix and internal Google data, we can identify the markets that look most promising for a client in a given sector. For instance in the example below, the priority markets are identified as the US, Poland and Turkey.
Once we have priority markets, we can map out search seasonality and CPCs across international markets to identify the optimum time to enter those markets.
As an agency, we also have access to an International Growth Specialist at Google, who is on hand to give us more granular advice based on Google’s extensive experience of global export markets.
We can also help you to access Google Business Solutions services to solve specific export challenges across areas like translation, payments, legal issues, taxation and logistics.
To give one simple example, Google’s research suggests that 67% of online shoppers will abandon a shopping cart if it does not support local payment methods.
Some 40% of our clients already operate internationally, across some diverse sectors:
- Sziget in Hungary is one of the world’s largest music festivals. Harvest manages ticket sales across the key European markets.
- Sommet Education manages some of the top global hospitality schools, offering graduate and post-graduate degrees in subjects like hotel management and luxury management. Harvest recruits students globally via digital channels.
- Scuderia sells spare parts and offers customisations for high end luxury cars across the world.
As part of Google’s new International Growth Programme we are looking forward to supporting our existing and new clients with their export opportunities in the future.