The Harvest blog

Category: Data

This week, Google announced a new phase of web & app analytics with the sunsetting of Universal Analytics in July 2023 forcing users towards their latest Analytics product, Google Analytics 4. Since GA4 arrived in the summer of 2019, it was only a matter of time before it supplanted the Universal Analytics (UA) we all […]
Post by Josh Bligh

Mar 18, 2022

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The death of third-party Cookies is not the death of advertising. Unbelievably, the profession existed before cookies did.   “You finally really did it. You maniacs….Damn you. God damn you all to hell.” That was a fitting level of anger and anguish from Charlton Heston when he finds out it was earth all along. And that […]
Post by Mike Teasdale

Apr 08, 2021

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Google Trends shows you what people have been searching for on Google. It’s a great window into what people are concerned about at any point in time – and then how long those concerns persisted. Right now the UK – alongside much of the rest of the world – is in lockdown. In the UK, […]
Post by Mike Teasdale

Feb 02, 2021

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There is a concept in mathematics called singularity and you’ve probably heard of it; people use analogies like the center of a black hole to define it as it is intensely hard a concept to grasp. It is basically trying to define a function that is predicted to become infinite in the future. But the […]
Post by Pierre Ogier

Jul 23, 2019

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This has been an annus horribilis for the ad: tech sector, with the past month being particularly bad. The Data Protection Commissioner in Dublin does not command much attention in the UK, but she should. Helen Dixon has an over-flowing in-tray, as the EU leaves it up to the country where a multinational’s headquarters are […]
Post by Mike Teasdale

Jul 15, 2019

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Have you noticed how every website you’ve been on recently asks you if you will choose to allow cookies? Wouldn’t it be simpler if they were simply asking you if you’re on a diet or if you want the chocolate chip cookie? But of course, they aren’t. Cookies are websites’ tools for tracking users’ past […]
Post by Mike Teasdale

Jun 25, 2019

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