There is a constant battle between biddable media platforms to come up with new ad formats, targeting capabilities and automation opportunities. With this, also comes the pressure for advertisers to stay up-to-date with the industry to ensure that companies continue to invest in the platform. In the last few months, we have seen Google Shopping […]
Research is a powerful tool. It’s often at the centre of any strategic marketing planning (or it should be!) and forms the backbone of many marketing campaigns. For example, when designing our hero content for clients, we look at the data. What does the data tell us to do? We have plenty of content marketing […]
As a result of the rising competition with header bidding and the changes in behaviour by SSPs (supply-side platforms), for the first time, the display advertising industry needs first-price auctions. If you’re looking to adopt a first-price bidding strategy, there are certainly benefits to both buy-side and sell-side auction models. Commercials and cost benefits certainly play a part in […]
In its most basic form, segmentation is defined as ‘division into separate parts or sections’. As a digital agency, we think about segmentation from a marketing perspective. To us, audience segmentation is the division of groups of people into sub-groups, based on similar characteristics, needs and/or wants. This is typically because people in each sub-group […]
It’s the 25th of May, which means it’s exactly 12 months to go until the GDPR is officially launched. But what exactly does that mean for your online activity? We’re looking at what exactly the GDPR is and how it will affect your marketing channels – as well as which ones it will hit the […]
It’s a block party and we’re all invited. According to the Wall Street Journal, Google is planning on unveiling an inbuilt ad-blocking feature within its web browser, Chrome. In a bid to improve the image of online advertising, this inbuilt blocker would target ads deemed intrusive or disruptive by the Coalition for Better Ads, whose […]
Towards the end of November last year, Transport for London (TfL) undertook an interesting, yet slightly controversial trial into our movements throughout the tube. To do this, they tracked our phones – which makes sense. We’ve got our phones on us at all times, so tracking them would give TfL vital insights into the flow of […]
It’s the end of the year, which means that it’s time for me to sum up my 2017 predictions for display, in between Christmas shopping and eating mince pies. Well, here’s what I think is going to be big next year, based on what’s happened this year. #1 Voice search I think this has been […]
As a nation, our share of time spent online and on mobile devices is rapidly increasing, with a staggering 80.3% of digital shoppers using mobile to complete their transactions. This recent discovery highlights the growing need for brands to generate more engaging creative and an all-around better user experience for potential customers. Introducing Canvas: a […]
2016 is the year of… Looking back at the year gone by, one can only be pleased to put behind us the joy that was Google’s URL upgrades, and tracking over-hauls required across our accounts (particularly when layering on all the 3rd party tracking and ad server requirements) – we’ll ignore the fact that we still […]
Post by Paid Search Department
Jan 11, 2016
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