Archive for the
‘Display’ Category

June 8, 2018

James Fisher

Display

0

Research is a powerful tool. It’s often at the centre of any strategic marketing planning (or it should be!) and forms the backbone of many marketing campaigns. For example, when designing our hero content for clients, we look at the data. What does the data tell us to do? We have plenty of content marketing […]

November 15, 2017

MaddyEmbleton

Display

0

As a result of the rising competition with header bidding and the changes in behaviour by SSPs (supply-side platforms), for the first time, the display advertising industry needs first-price auctions. If you’re looking to adopt a first-price bidding strategy, there are certainly benefits to both buy-side and sell-side auction models. Commercials and cost benefits certainly play a part in […]

July 25, 2017

Sam

Display, Social Media

1

In its most basic form, segmentation is defined as ‘division into separate parts or sections’. As a digital agency, we think about segmentation from a marketing perspective. To us, audience segmentation is the division of groups of people into sub-groups, based on similar characteristics, needs and/or wants. This is typically because people in each sub-group […]

February 13, 2017

James Fisher

Display

0

Towards the end of November last year, Transport for London (TfL) undertook an interesting, yet slightly controversial trial into our movements throughout the tube. To do this, they tracked our phones – which makes sense. We’ve got our phones on us at all times, so tracking them would give TfL vital insights into the flow of […]

December 16, 2016

MaddyEmbleton

Display

0

It’s the end of the year, which means that it’s time for me to sum up my 2017 predictions for display, in between Christmas shopping and eating mince pies. Well, here’s what I think is going to be big next year, based on what’s happened this year. #1 Voice search I think this has been […]

2016 is the year of… Looking back at the year gone by, one can only be pleased to put behind us the joy that was Google’s URL upgrades, and tracking over-hauls required across our accounts (particularly when layering on all the 3rd party tracking and ad server requirements) – we’ll ignore the fact that we still […]

October 26, 2015

James Fisher

Google

Display, PPC

0

In paid search it is important to maximise the efficiency of your account and allocate spend where it will do the most good; this is called PPC account management. It is therefore essential to mitigate your wastage which will allow you to divert funds to areas where they will make those sometimes marginal, but no […]

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