The Harvest blog

Category: Uncategorized

The ice on the cake is when images are optimised for search engines

Optimising Product Images for Google Rich Snippets

This article aims to cover why some product images get picked up by Google in the organic search engine result pages and some don’t. After this, we will suggest a variety of solutions for SEO content marketers to implement. In a nutshell, the image should be relatively lighter (compressed) and should have a strong focus […]

Post by Pierre Ogier

Mar 17, 2022

Optimising Your Shopping Campaigns – Three Pillars of Success

Shopping campaigns are the bread and butter of any retail client with digital ad spend; A report from search analytics firm Adthena indicated that in January & February 2018, Google Shopping accounted for over 82% of UK retailers’ search ad spend. As the market continues to become more saturated, advertisers will be limited on ad slots meaning margins will be affected as CPCs […]

Post by Madeline Embleton

Nov 13, 2019

Why Video Marketing Matters in 2019

Your alarm goes off at 8 am and you, still half asleep, reach for your phone to stop that god-awful sound. The first thing you do, of course, is to check all your notifications. Someone has tagged you in an event video saying that you cannot miss this. Your dad has shared an educational video […]

Post by wpengine

May 08, 2019