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The Harvest blog

Category: Technical

Google Ads to move from Last Click  to Data Driven Attribution

Google has announced it is switching from Last Click attribution on Google Ads to Data Driven Attribution (DDA). In a sense this is surprising, because bottom of the funnel activity like paid search – and especially brand search – does really well against a Last Click model.  However, Data Driven Attribution should deliver a more […]
Post by Mike Teasdale

Sep 30, 2021

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QUIC Protocol Starter Image

Taking advantage of modern protocols like HTTP2 and QUIC

In this article we’ll get you to know the latest web server protocols that really matter today when it comes to speed. It’s absolutely mind-boggling what Google Teams have developed and see it adopted by the top 19 Alexa’s websites. This single connection protocol is called QUIC and it bypasses all TCP limitations that we […]
Post by Pierre Ogier

May 12, 2020

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Are single page apps killing your SEO?

A JavaScript-based website means that you need JavaScript code rendered/processed before serving thecontent to the web user and any User-Agent. Traditionally, Google was only looking at the raw text-based content that we’d get in the HTTP response body and was unable to interpret what a typical browser running JavaScript would see. When websites started becoming […]
Post by Pierre Ogier

Oct 15, 2019

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google lighthouse pagespeed audit

Using Google Lighthouse for page speed

Google wants a faster web, and they’ll stop at nothing to get it. They’ve recently made announcement after announcement that shows that improving the page speed of the web is one of their top priorities. First, they’re making page speed a ranking factor. They also announced that they’re deploying a specialist team to accelerate the […]
Post by Pierre Ogier

Mar 05, 2018

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Google AMP: What to Know and How to Get it

Similar to the way the RSS technology was developed back in the day, the AMP project is not an end-to-end (publisher-to-reader) solution. It’s more of a standardised code for lighter devices. Firstly, what is Google AMP ? AMP stands for Accelerated Mobile Pages, a Google-backed project intended as an open standard for any publisher to have […]
Post by Pierre Ogier

May 05, 2016

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