Google has announced it is switching from Last Click attribution on Google Ads to Data Driven Attribution (DDA). In a sense this is surprising, because bottom of the funnel activity like paid search – and especially brand search – does really well against a Last Click model. However, Data Driven Attribution should deliver a more […]
In this article we’ll get you to know the latest web server protocols that really matter today when it comes to speed. It’s absolutely mind-boggling what Google Teams have developed and see it adopted by the top 19 Alexa’s websites. This single connection protocol is called QUIC and it bypasses all TCP limitations that we […]
Google wants a faster web, and they’ll stop at nothing to get it. They’ve recently made announcement after announcement that shows that improving the page speed of the web is one of their top priorities. First, they’re making page speed a ranking factor. They also announced that they’re deploying a specialist team to accelerate the […]
Similar to the way the RSS technology was developed back in the day, the AMP project is not an end-to-end (publisher-to-reader) solution. It’s more of a standardised code for lighter devices. Firstly, what is Google AMP ? AMP stands for Accelerated Mobile Pages, a Google-backed project intended as an open standard for any publisher to have […]
Post by Pierre Ogier
May 05, 2016
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