Website optimisation… Now there is a buzzword that everyone is constantly talking and writing about. Maybe you thought optimisation was a strictly mathematical term if you were one of the math geeks like me who took calculus. To put simply, website optimisation is making sure the website can achieve business goals. Not only is it […]
In this article we’ll get you to know the latest web server protocols that really matter today when it comes to speed. It’s absolutely mind-boggling what Google Teams have developed and see it adopted by the top 19 Alexa’s websites. This single connection protocol is called QUIC and it bypasses all TCP limitations that we […]
There are roughly 33 million voice-first devices in circulation, including the Amazon Echo and Google Home. Sundar Pichai, CEO of Google Inc., announced at Google I/O that over 20% of mobile queries are conducted by voice search. This seems like an enormous amount, and one that ComScore predicts will more than double in the next three […]
Digital marketing conferences are a great way to refresh your knowledge of the industry, mingle with other professionals, and hopefully learn something new from leading experts. Search Leeds was no exception – and even worth us Londoners venturing up to Leeds at 7am. As a performance agency we are always looking to share our insight, […]
It’s been about a week since there were rumblings of a new Google update, but we’re sure one is here. While Google declined to officially comment on the update, aside from their usual rhetoric, SEOs all over the web began to notice heavy changes to certain types of sites. Yes, we make changes almost every […]
When we first start influencer marketing with many brands, they often have questions about ROI. Brands want to know exactly what kind of returns they can expect from influencer marketing. For many brands, the only kind of reporting that they will have had from other agencies, or expect from us, is either impressions or engagement, […]
It’s my favourite time of the year again when I get to look back at the previous year and try and predict what the future could hold. Last year I said that our job, as SEOs, is no longer just driving our clients to the top of rankings. We are responsible for driving traffic to a […]
A little over 6 weeks ago, Google finally announced that they had updated Penguin to its newest form – Penguin 4.0. While the last update to Penguin, all the way back in 2014, only affected less than 1% of UK/US queries, this new iteration of Penguin has rolled out across every language. Penguin has moved […]
At the start of September, many SEOs started to notice not one, but two large algorithmic updates. For those of us that we’re keeping an eye on the rumblings in the SEO community, we started to suspect that it was the result of Penguin 4.0 rolling out. Others starting to think that because of the […]
Post by James Fisher
Nov 04, 2016
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