With so many other marketing channels at our disposal is there any point in email marketing anymore? Since approximately half of the worldwide population uses email, even in 2017, I’d say yes. On average email marketing has a 3.57% click-through rate compared to a mere 0.03% for Twitter and 0.07% for Facebook. So the relevancy […]
We love email marketing. And we really love testing. So naturally we really really love the idea of multivariate testing within email. A great introduction to this subject is a recent webcast from Basile Fattal at Philips which gives a huge amount of test data – this is well worth half an hour of your […]
Post by Mike Teasdale
Nov 15, 2012
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.