The Harvest blog

Category: Email Marketing

With so many other marketing channels at our disposal is there any point in email marketing anymore?  Since approximately half of the worldwide population uses email, even in 2017, I’d say yes. On average email marketing has a 3.57% click-through rate compared to a mere 0.03% for Twitter and 0.07% for Facebook. So the relevancy […]
Post by Madeline Embleton

Jul 19, 2017

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We love email marketing. And we really love testing. So naturally we really really love the idea of multivariate testing within email. A great introduction to this subject is a recent webcast from Basile Fattal at Philips which gives a huge amount of test data – this is well worth half an hour of your […]
Post by Mike Teasdale

Nov 15, 2012

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