Real-time multivariate testing within email marketing

November 15, 2012

Email Marketing ,


We love email marketing. And we really love testing. So naturally we really really love the idea of multivariate testing within email.

A great introduction to this subject is a recent webcast from Basile Fattal at Philips which gives a huge amount of test data – this is well worth half an hour of your time.

A BrightTALK Channel

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