Facebook has responded to the heavy criticism of its seemingly lax treatment of user data by removing access to third-party data providers on the platform. Currently, you can overlay data from data providers like Experian and Acxiom on top of remarketing audiences or core audiences from Facebook. This data is available as ‘Partner Categories’ within […]
As it stands, Facebook’s ad demand is outweighing supply, impacting advertising costs as well as user behaviour on the platform. In other words, while ad spend is increasing rapidly (spend more than doubled in the first half of 2017 alone according to Adstage data), the number of ad impressions available remains level. This means that […]
Anybody who’s come into contact with Facebook Ads Manager knows that accessing any useful insights into your campaigns is like drawing blood from a stone. As such, we could only dream of them giving us access to a competitor insight tool – think the business version of trying to stalk your blind date after Facebook […]
Influencer marketing is the newest trend for marketing, taking over from programmatic. There’s been a huge shift towards making full use of this form of marketing, developing it into a fully-fledged channel over the past few years. It’s not hard to see why. On average, businesses are said to generate 6.5x ROI on an influencer […]
In its most basic form, segmentation is defined as ‘division into separate parts or sections’. As a digital agency, we think about segmentation from a marketing perspective. To us, audience segmentation is the division of groups of people into sub-groups, based on similar characteristics, needs and/or wants. This is typically because people in each sub-group […]
Live streaming isn’t a new concept anymore, it’s well and truly integrated into our social platforms, an astonishing 80% of social users would rather watch live video than read a blog. So we know it works. We know it can be successful. We’ve seen it. Remember this? This is a classic example, which you could […]
Think of the product you’d have if Find My Friends, Bitmoji and Snapchat all combined into one – and you’ll get Snap Map. Snap Map is the latest feature released by Snapchat which allows users to view the location of their Snapchat friends at any given moment. The aim is to encourage users to meet […]
It’s no secret that Facebook tried to buy Snapchat for a reported $3bn in 2013, and Snapchat slapped the offer back in Zuckerberg’s face. Since then, Facebook has tried countless times to capture Snapchat’s magic. Facebook is in a desperate bid to retain millennials, but Snapchat has a dedicated young base that Facebook might not […]
Facebook has been working hard to prove to broadcasters and publishers that it wants to amplify media, and on Tuesday night it took its first step towards TV. Facebook has launched a new video app that allows Facebook users to watch friend’s videos and live videos on TV. The app is now available on Samsung Smart […]
Post by Madeline Embleton
Mar 01, 2017
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