It is a well-known fact that Google is one of the most successful companies in the world. They have truly revolutionised life as we know it and many of us can’t imagine life without it. In 2018, Google’s revenue amounted to $136B, and so running a Grants program to help non-profit organisations seems like the […]
Whether you’re an experienced PPC practitioner, or a direct advertiser digging deep into your pocket for PPC funds, you know the importance of Quality Score. Simply put, the higher your Quality Score the more “bang for your buck”. We know that Google uses Quality Score to calculate both Ad Rank and your actual Cost-per-Click. Google […]
Digital marketing conferences are a great way to refresh your knowledge of the industry, mingle with other professionals, and hopefully learn something new from leading experts. Search Leeds was no exception – and even worth us Londoners venturing up to Leeds at 7am. As a performance agency we are always looking to share our insight, […]
Most PPC specialists find it challenging to break out of their usual “optimisation routine”. It’s human nature to focus on what we know that works and to concentrate the majority of our time on it: Google. In the meantime, Bing keeps growing (faster than Google according to comScore) and it already accounts for 33% of […]
It’s coming up to the end of the year now, so it’s time for us to make some PPC predictions for 2017, just like last year. But what will the New Year bring? Hopefully, it’s more enjoyable changes – like expanded ads and not another repeat of 2015… But what will 2017 bring? Find out […]
All the way back in February, Google rolled out the culmination of a 6 year test to their ad layout – bringing their desktop search results page in line with the mobile experience. Included in this overhaul was the removal of adverts from the right hand side of desktop search, and the addition of an […]
We find that YouTube is often overlooked as an advertising platform, probably as it sits between search and display. However, YouTube as an advertising platform is an important link in the digital advertising chain that is often underutilized by advertisers. Enormous opportunity to gain brand exposure More than one billion people visit YouTube and watch […]
With Microsoft Excel being the “bread and butter” of a search manager’s day-to-day optimisation and data manipulation, it is key to be able to exploit any and all features that help make our “search” lives as easy as possible (and work as efficient and streamlined as possible). While there are a wealth of systems […]
After much deliberation and testing, Google has finally decided to phase out the right-hand side PPC ads on desktop devices. They’ve toyed with the idea since 2010 and appear to have fully rolled out the change over the course of the past few days. As it stands, no more than three to four paid search […]
With Google Shopping now accounting for over 50% of paid traffic for many online retailers, it is increasingly important to focus on performance, through strategy and optimisation, with the same rigor we would in our search campaigns. I have seen many campaigns that have been set up when transitioned from PLAs in 2014 and left […]
Post by SEO Department
Jan 21, 2016
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.