Archive for the
‘PPC’ Category

April 4, 2019

KatyAlger

Google

PPC

0

It is a well-known fact that Google is one of the most successful companies in the world. They have truly revolutionised life as we know it and many of us can’t imagine life without it. In 2018, Google’s revenue amounted to $136B, and so running a Grants program to help non-profit organisations seems like the […]

August 24, 2017

harvestdigi

PPC

0

Whether you’re an experienced PPC practitioner, or a direct advertiser digging deep into your pocket for PPC funds, you know the importance of Quality Score. Simply put, the higher your Quality Score the more “bang for your buck”. We know that Google uses Quality Score to calculate both Ad Rank and your actual Cost-per-Click. Google […]

June 16, 2017

MaddyEmbleton

PPC, SEO

0

Digital marketing conferences are a great way to refresh your knowledge of the industry, mingle with other professionals, and hopefully learn something new from leading experts. Search Leeds was no exception – and even worth us Londoners venturing up to Leeds at 7am. As a performance agency we are always looking to share our insight, […]

March 29, 2017

harvestdigi

PPC

0

Most PPC specialists find it challenging to break out of their usual “optimisation routine”. It’s human nature to focus on what we know that works and to concentrate the majority of our time on it: Google. In the meantime, Bing keeps growing (faster than Google according to comScore) and it already accounts for 33% of […]

December 13, 2016

MaddyEmbleton

PPC

0

It’s coming up to the end of the year now, so it’s time for us to make some PPC predictions for 2017, just like last year. But what will the New Year bring? Hopefully, it’s more enjoyable changes – like expanded ads and not another repeat of 2015… But what will 2017 bring? Find out […]

November 28, 2016

James Fisher

Google

PPC

1

All the way back in February, Google rolled out the culmination of a 6 year test to their ad layout – bringing their desktop search results page in line with the mobile experience. Included in this overhaul was the removal of adverts from the right hand side of desktop search, and the addition of an […]

January 21, 2016

SEO Department

News, PPC

0

With Google Shopping now accounting for over 50% of paid traffic for many online retailers, it is increasingly important to focus on performance, through strategy and optimisation, with the same rigor we would in our search campaigns.  I have seen many campaigns that have been set up when transitioned from PLAs in 2014 and left […]

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