Archive for the
‘Analytics’ Category

September 18, 2017

James Fisher

Analytics

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and by future, we mean today. Analytics, tracking, and tagging are words synonymous with digital marketing. However, we often find that a lot of businesses aren’t entirely aware of information that either could be or is actually at their fingertips. Which then leads to the question: How much of your businesses own information are you […]

April 10, 2017

James Fisher

Analytics

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In the modern age, people visit your site multiple times before they convert. Yet many of us use the most simplistic attribution model – Last Click – giving us an incorrect view of how sales are coming to the site. Changing the attribution model that you use on-site, as well as between campaigns, can really […]

March 24, 2017

MaddyEmbleton

Analytics

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In the UK, Mother’s day is exactly three weeks before Easter Sunday and five weeks after Valentine’s Day meaning brands have a very short space of time to roll out new and effective marketing campaigns for Mother’s Day. But the short time period does not appear to have a drastic effect on spending in the […]

March 10, 2016

Pierre Ogier

Analytics, News

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What better way is there to spend a Saturday than attend an Analytics (un)conference? I am sure there are quite a few but I personally rather enjoyed MeasureCamp 8 which took place last Saturday. The format is quite unconventional in that there isn’t a set schedule, anyone who wanted to hold a presentation, workshop or […]

Have you found yourself downloading reports from Google Analytics to Excel and adding new columns to calculate metrics that GA doesn’t provide by default? This boring and time-wasting task belongs to the past thanks to Calculated Metrics. Calculated Metrics are user-defined metrics built from calculations using existing metrics and basic operators like multiplication, division, addition […]

2014 has seen a blur of activity from Google, with Universal Analytics coming out of beta and Google Tag Manager reaching its adolescent stage. In the broader market we have seen programmatic and data-based marketing growing against traditional buying and many exciting new technologies emerging in the marketing space from the ‘startup’ wave as well […]

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