Google has announced it is switching from Last Click attribution on Google Ads to Data Driven Attribution (DDA). In a sense this is surprising, because bottom of the funnel activity like paid search – and especially brand search – does really well against a Last Click model. However, Data Driven Attribution should deliver a more […]
Have you noticed how every website you’ve been on recently asks you if you will choose to allow cookies? Wouldn’t it be simpler if they were simply asking you if you’re on a diet or if you want the chocolate chip cookie? But of course, they aren’t. Cookies are websites’ tools for tracking users’ past […]
and by future, we mean today. Analytics, tracking, and tagging are words synonymous with digital marketing. However, we often find that a lot of businesses aren’t entirely aware of information that either could be or is actually at their fingertips. Which then leads to the question: How much of your businesses own information are you […]
In a previous blog post, we looked at what an attribution model is, and why you need one. Now we’re taking it one step further, and telling you how you can customise your own attribution model in Google Analytics. Why customise my attribution model? If you read our previous blog post, you’ll know that Google […]
In the modern age, people visit your site multiple times before they convert. Yet many of us use the most simplistic attribution model – Last Click – giving us an incorrect view of how sales are coming to the site. Changing the attribution model that you use on-site, as well as between campaigns, can really […]
In the UK, Mother’s day is exactly three weeks before Easter Sunday and five weeks after Valentine’s Day meaning brands have a very short space of time to roll out new and effective marketing campaigns for Mother’s Day. But the short time period does not appear to have a drastic effect on spending in the […]
What better way is there to spend a Saturday than attend an Analytics (un)conference? I am sure there are quite a few but I personally rather enjoyed MeasureCamp 8 which took place last Saturday. The format is quite unconventional in that there isn’t a set schedule, anyone who wanted to hold a presentation, workshop or […]
Have you found yourself downloading reports from Google Analytics to Excel and adding new columns to calculate metrics that GA doesn’t provide by default? This boring and time-wasting task belongs to the past thanks to Calculated Metrics. Calculated Metrics are user-defined metrics built from calculations using existing metrics and basic operators like multiplication, division, addition […]
As has been made abundantly clear over the years, Google Analytics and Google AdWords go hand in hand. GA can provide a wealth of insight to inform and benefit brands PPC strategy and ultimately increase their ROI. Our latest Harvest Digital blog, will take a look at how GA can help in this case with […]
Google has announced that they will be using mobile-friendliness as a ranking signal from 21 April 2015. From a user point of view, when you search on a phone or tablet then more mobile-friendly sites will appear more prominently in your searches. So if your site isn’t mobile friendly there is no better time to make the […]
Post by SEO Department
Mar 02, 2015
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