The Harvest blog

Category: Analytics

Sunsetting Universal Analytics

This week, Google announced a new phase of web & app analytics with the sunsetting of Universal Analytics in July 2023 forcing users towards their latest Analytics product, Google Analytics 4. Since GA4 arrived in the summer of 2019, it was only a matter of time before it supplanted the Universal Analytics (UA) we all […]

Post by Josh Bligh

Mar 18, 2022

Google Ads to move from Last Click to Data Driven Attribution

Google has announced it is switching from Last Click attribution on Google Ads to Data Driven Attribution (DDA). In a sense this is surprising, because bottom of the funnel activity like paid search – and especially brand search – does really well against a Last Click model. However, Data Driven Attribution should deliver a more […]

Post by Mike Teasdale

Sep 30, 2021

Why One ICO Report Can Change the Game for How AdTech Uses Cookies

Have you noticed how every website you’ve been on recently asks you if you will choose to allow cookies? Wouldn’t it be simpler if they were simply asking you if you’re on a diet or if you want the chocolate chip cookie? But of course, they aren’t. Cookies are websites’ tools for tracking users’ past […]

Post by Mike Teasdale

Jun 25, 2019

Track to the future

and by future, we mean today. Analytics, tracking, and tagging are words synonymous with digital marketing. However, we often find that a lot of businesses aren’t entirely aware of information that either could be or is actually at their fingertips. Which then leads to the question: How much of your businesses own information are you […]

Post by James Fisher

Sep 18, 2017

Attribution Modelling II: Customising Your Attribution Model

In a previous blog post, we looked at what an attribution model is, and why you need one. Now we’re taking it one step further, and telling you how you can customise your own attribution model in Google Analytics. Why customise my attribution model? If you read our previous blog post, you’ll know that Google […]

Post by James Fisher

Jun 01, 2017

Attribution Modelling I: the Beginner’s Guide

In the modern age, people visit your site multiple times before they convert. Yet many of us use the most simplistic attribution model – Last Click – giving us an incorrect view of how sales are coming to the site. Changing the attribution model that you use on-site, as well as between campaigns, can really […]

Post by James Fisher

Apr 10, 2017

Infographic: UK Spending on Mother’s Day

In the UK, Mother’s day is exactly three weeks before Easter Sunday and five weeks after Valentine’s Day meaning brands have a very short space of time to roll out new and effective marketing campaigns for Mother’s Day. But the short time period does not appear to have a drastic effect on spending in the […]

Post by Madeline Embleton

Mar 24, 2017

MeasureCamp #8 – The (un)Conference Review

What better way is there to spend a Saturday than attend an Analytics (un)conference? I am sure there are quite a few but I personally rather enjoyed MeasureCamp 8 which took place last Saturday. The format is quite unconventional in that there isn’t a set schedule, anyone who wanted to hold a presentation, workshop or […]

Post by Pierre Ogier

Mar 10, 2016

How to Make the Most of Calculated Metrics

Have you found yourself downloading reports from Google Analytics to Excel and adding new columns to calculate metrics that GA doesn’t provide by default? This boring and time-wasting task belongs to the past thanks to Calculated Metrics. Calculated Metrics are user-defined metrics built from calculations using existing metrics and basic operators like multiplication, division, addition […]

Post by Analytics Department

Feb 19, 2016

Reduce, Reuse, Remarket: Unleash The Power Of Google Analytics

As has been made abundantly clear over the years, Google Analytics and Google AdWords go hand in hand. GA can provide a wealth of insight to inform and benefit brands PPC strategy and ultimately increase their ROI. Our latest Harvest Digital blog, will take a look at how GA can help in this case with […]

Post by Katy Mackey

Nov 12, 2015