The Harvest blog

Digital Marketing News

Website optimisation… Now there is a buzzword that everyone is constantly talking and writing about. Maybe you thought optimisation was a strictly mathematical term if you were one of the math geeks like me who took calculus. To put simply, website optimisation is making sure the website can achieve business goals. Not only is it […]
Post by Pierre Ogier

Mar 05, 2019

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Research is a powerful tool. It’s often at the centre of any strategic marketing planning (or it should be!) and forms the backbone of many marketing campaigns. For example, when designing our hero content for clients, we look at the data. What does the data tell us to do? We have plenty of content marketing […]
Post by James Fisher

Jun 08, 2018

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We’re proud to announce that we have been shortlisted for the award as the Most Diverse and Inclusive Agency in the Global Bing Partner Awards. We came first runner-up in the award, and it’s no surprise that Bing has chosen to recognise two independent media agencies – especially after large conglomerate media agencies have been […]
Post by James Fisher

Apr 11, 2018

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Google wants a faster web, and they’ll stop at nothing to get it. They’ve recently made announcement after announcement that shows that improving the page speed of the web is one of their top priorities. First, they’re making page speed a ranking factor. They also announced that they’re deploying a specialist team to accelerate the […]
Post by Pierre Ogier

Mar 05, 2018

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Are Brits still crazy in love with Valentine’s? Is Valentine’s Day spending still on the rise? Or is it just one big cliché? In 2018, it is safe to say that UK consumers are still willing to splash out on the ole’ classic chocolate box. We’re set to go chocolate box crazy as expenditure on confectionary increases by almost 16% […]
Post by Madeline Embleton

Feb 08, 2018

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Content marketing is a dream. I don’t know why more people don’t do it! Did you know that content marketing generates as much as three times the amount of quality, organic leads as traditional outbound marketing?? Crazy right? No wonder everyone is jumping on the bandwagon. The only problem now is that the marketplace is […]
Post by James Fisher

Feb 05, 2018

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I can’t talk for every office across the UK, but in our office music is a massive part of our agency culture. With lots of personalities, the music battle is a daily struggle. Music sets the tone of the office and even has the power to motivate or demotivate our office members. So really, nailing […]
Post by Madeline Embleton

Jan 19, 2018

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Emojis are a phenomenon because of their power to engage and encourage a positive response. Capabilities to include emojis within social campaigns are old news, but Google has since announced that they will feature emojis in search results when they are considered relevant and fun. Google is favouring emojis in organic search results, but it […]
Post by Madeline Embleton

Dec 06, 2017

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