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Whether you’re an experienced PPC practitioner, or a direct advertiser digging deep into your pocket for PPC funds, you know the importance of Quality Score. Simply put, the higher your Quality Score the more “bang for your buck”. We know that Google uses Quality Score to calculate both Ad Rank and your actual Cost-per-Click. Google […]

Post by harvestdigi

August 24, 2017

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So if you’re considering making a jump in your career, here’s some of the differences between being client side or working in an agency to help you decide whether to make the switch.

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Post by Madeline Embleton

August 10, 2017

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There are roughly 33 million voice-first devices in circulation, including the Amazon Echo and Google Home. Sundar Pichai, CEO of Google Inc., announced at Google I/O that over 20% of mobile queries are conducted by voice search. This seems like an enormous amount, and one that ComScore predicts will more than double in the next three […]

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Post by Pierre Ogier

August 1, 2017

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When most clients approach us for a website redesign (and associated SEO projects) they only care about one thing – what it’ll look like on desktop. Despite it being the age of mobile, and mobile making up 37 minutes of every hour spent online, we still get asked primarily about desktop designs. Clients want to […]

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Post by James Fisher

July 28, 2017

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In its most basic form, segmentation is defined as ‘division into separate parts or sections’. As a digital agency, we think about segmentation from a marketing perspective. To us, audience segmentation is the division of groups of people into sub-groups, based on similar characteristics, needs and/or wants. This is typically because people in each sub-group […]

Post by Sam

July 25, 2017

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Live streaming isn’t a new concept anymore, it’s well and truly integrated into our social platforms, an astonishing 80% of social users would rather watch live video than read a blog. So we know it works. We know it can be successful. We’ve seen it. Remember this? This is a classic example, which you could […]

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Post by Madeline Embleton

July 24, 2017

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With so many other marketing channels at our disposal is there any point in email marketing anymore?  Since approximately half of the worldwide population uses email, even in 2017, I’d say yes. On average email marketing has a 3.57% click-through rate compared to a mere 0.03% for Twitter and 0.07% for Facebook. So the relevancy […]

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Post by Madeline Embleton

July 19, 2017

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Our favourite Harvest value is “support others”. In one sense, we want our people to be true team players.  But we also encourage Harvesters to reach out and be helpful to the broader community.  (Oh, and if we can have some fun at the same time, why not!) Pictures tell the story better than words, so here’s […]

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Post by Mike Teasdale

July 14, 2017

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Think of the product you’d have if Find My Friends, Bitmoji and Snapchat all combined into one – and you’ll get Snap Map. Snap Map is the latest feature released by Snapchat which allows users to view the location of their Snapchat friends at any given moment. The aim is to encourage users to meet […]

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Post by Madeline Embleton

June 23, 2017

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Digital marketing conferences are a great way to refresh your knowledge of the industry, mingle with other professionals, and hopefully learn something new from leading experts. Search Leeds was no exception – and even worth us Londoners venturing up to Leeds at 7am. As a performance agency we are always looking to share our insight, […]

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Post by Madeline Embleton

June 16, 2017

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