There are roughly 33 million voice-first devices in circulation, including the Amazon Echo and Google Home. Sundar Pichai, CEO of Google Inc., announced at Google I/O that over 20% of mobile queries are conducted by voice search. This seems like an enormous amount, and one that ComScore predicts will more than double in the next three […]
When most clients approach us for a website redesign (and associated SEO projects) they only care about one thing – what it’ll look like on desktop. Despite it being the age of mobile, and mobile making up 37 minutes of every hour spent online, we still get asked primarily about desktop designs. Clients want to […]
In its most basic form, segmentation is defined as ‘division into separate parts or sections’. As a digital agency, we think about segmentation from a marketing perspective. To us, audience segmentation is the division of groups of people into sub-groups, based on similar characteristics, needs and/or wants. This is typically because people in each sub-group […]
Live streaming isn’t a new concept anymore, it’s well and truly integrated into our social platforms, an astonishing 80% of social users would rather watch live video than read a blog. So we know it works. We know it can be successful. We’ve seen it. Remember this? This is a classic example, which you could […]
With so many other marketing channels at our disposal is there any point in email marketing anymore? Since approximately half of the worldwide population uses email, even in 2017, I’d say yes. On average email marketing has a 3.57% click-through rate compared to a mere 0.03% for Twitter and 0.07% for Facebook. So the relevancy […]
Our favourite Harvest value is “support others”. In one sense, we want our people to be true team players. But we also encourage Harvesters to reach out and be helpful to the broader community. (Oh, and if we can have some fun at the same time, why not!) Pictures tell the story better than words, so here’s […]
Think of the product you’d have if Find My Friends, Bitmoji and Snapchat all combined into one – and you’ll get Snap Map. Snap Map is the latest feature released by Snapchat which allows users to view the location of their Snapchat friends at any given moment. The aim is to encourage users to meet […]
Digital marketing conferences are a great way to refresh your knowledge of the industry, mingle with other professionals, and hopefully learn something new from leading experts. Search Leeds was no exception – and even worth us Londoners venturing up to Leeds at 7am. As a performance agency we are always looking to share our insight, […]
In a previous blog post, we looked at what an attribution model is, and why you need one. Now we’re taking it one step further, and telling you how you can customise your own attribution model in Google Analytics. Why customise my attribution model? If you read our previous blog post, you’ll know that Google […]
For years now, we have seen how our use of online technology has affected elections all over the globe. Last year, we saw how the spread of fake news helped Trump get elected into power. We also saw how propaganda and messages of fear, spread on social media, helped sow division and caused Brexit to […]
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