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Chinese propaganda poster from the 80's about the space quest

What can the West learn from Singles Day?

The dust has now settled on Singles Day, and I’m over the fact that Nicole Kidman introduced Jack Ma’s upcoming martial arts film (yeah, I don’t know either). But Singles Day is enormous, there’s no denying it. The CMO of Alibaba once said that – something that is looking increasingly more likely each year. But […]
Post by James Fisher

Nov 27, 2017

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content frameworks activation banner

Effective Content Marketing: Activating your content

In this series, we’re going to look more closely at the Hero, Hub and Hygiene model that can be used as a strategic framework to create content to. We’ll look at each type of content in more depth, as well as some examples, where you should place it and how to make it work for […]
Post by James Fisher

Nov 20, 2017

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Indoor plants in pots in front of a sunny weather

Back to life, back to transparency: why the 2nd price auction might be on its way out

As a result of the rising competition with header bidding and the changes in behaviour by SSPs (supply-side platforms), for the first time, the display advertising industry needs first-price auctions. If you’re looking to adopt a first-price bidding strategy, there are certainly benefits to both buy-side and sell-side auction models. Commercials and cost benefits certainly play a part in […]
Post by Madeline Embleton

Nov 15, 2017

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content frameworks hero banner

Effective Content Marketing: Hero content

In this series, we’re going to look more closely at the Hero, Hub and Hygiene model that can be used as a strategic framework to create content to. We’ll look at each type of content in more depth, as well as some examples, where you should place it and how to make it work for […]
Post by James Fisher

Nov 06, 2017

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content frameworks hub banner

Effective Content Marketing: Hub content

In this series, we’re going to look more closely at the Hero, Hub and Hygiene model that can be used as a strategic framework to create content to. We’ll look at each type of content in more depth, as well as some examples, where you should place it and how to make it work for […]
Post by James Fisher

Oct 23, 2017

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Content frameworks hygiene banner

Effective Content Marketing: Hygiene content

In this series, we’re going to look more closely at the Hero, Hub and Hygiene model that can be used as a strategic framework to create content to. We’ll look at each type of content in more depth, as well as some examples, where you should place it and how to make it work for […]
Post by James Fisher

Oct 09, 2017

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hero hub hygiene intro banner

Effective Content Marketing: Hero, Hub and Hygiene

In this series, we’re going to look more closely at the Hero, Hub and Hygiene model that can be used as a strategic framework to create content to. We’ll look at each type of content in more depth, as well as some examples, where you should place it and how to make it work for […]
Post by James Fisher

Sep 25, 2017

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Back to the Future Movie

Track to the future

and by future, we mean today. Analytics, tracking, and tagging are words synonymous with digital marketing. However, we often find that a lot of businesses aren’t entirely aware of information that either could be or is actually at their fingertips. Which then leads to the question: How much of your businesses own information are you […]
Post by James Fisher

Sep 18, 2017

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