In the modern age, people visit your site multiple times before they convert. Yet many of us use the most simplistic attribution model – Last Click – giving us an incorrect view of how sales are coming to the site. Changing the attribution model that you use on-site, as well as between campaigns, can really […]
From the off, the B2B Marketing Expo sounded pretty impressive, promising cutting ideas and tips from the most innovative and influencing figures working in marketing at the moment. These influential figures included talks from the likes of LinkedIn, Google, Salesforce, Smart Insights and IBM, but it wasn’t all as great as it seems. The small […]
Most PPC specialists find it challenging to break out of their usual “optimisation routine”. It’s human nature to focus on what we know that works and to concentrate the majority of our time on it: Google. In the meantime, Bing keeps growing (faster than Google according to comScore) and it already accounts for 33% of […]
In the UK, Mother’s day is exactly three weeks before Easter Sunday and five weeks after Valentine’s Day meaning brands have a very short space of time to roll out new and effective marketing campaigns for Mother’s Day. But the short time period does not appear to have a drastic effect on spending in the […]
We’re proud to announce that we’re on The Drum’s Recommended Agency Register. Again. What is the Recommended Agency Register? The Recommended Agency Register is The Drum’s way of helping brands choose agencies, based on their ratings. It acts as an online directory of agencies in the UK so that brands quickly know what agencies are the […]
If you hadn’t already noticed that today has a particular tint of green about it, it’s St. Patrick’s Day. A worldwide celebration of Ireland’s patron saint, and lucky for us Londoners, a particularly sunny Friday. Out of 33 million Irish-Americans, 56.1% are planning on celebrating St. Patrick’s Day in the US, making it the fourth biggest […]
It’s been about a week since there were rumblings of a new Google update, but we’re sure one is here. While Google declined to officially comment on the update, aside from their usual rhetoric, SEOs all over the web began to notice heavy changes to certain types of sites. Yes, we make changes almost every […]
It was a warm spring morning when six brave Harvesters set out to attempt the Vertical Rush – but did they really know what they were getting themselves in for? That’s right – on Thursday the 8th of March, six poor souls set out to climb Tower 42, in the heart of the City of […]
Facebook has been working hard to prove to broadcasters and publishers that it wants to amplify media, and on Tuesday night it took its first step towards TV. Facebook has launched a new video app that allows Facebook users to watch friend’s videos and live videos on TV. The app is now available on Samsung Smart […]
When we first start influencer marketing with many brands, they often have questions about ROI. Brands want to know exactly what kind of returns they can expect from influencer marketing. For many brands, the only kind of reporting that they will have had from other agencies, or expect from us, is either impressions or engagement, […]
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