The Harvest blog

Digital Marketing News

Digital marketing conferences are a great way to refresh your knowledge of the industry, mingle with other professionals, and hopefully learn something new from leading experts. Search Leeds was no exception – and even worth us Londoners venturing up to Leeds at 7am. As a performance agency we are always looking to share our insight, […]
Post by Madeline Embleton

Jun 16, 2017

0

In a previous blog post, we looked at what an attribution model is, and why you need one. Now we’re taking it one step further, and telling you how you can customise your own attribution model in Google Analytics. Why customise my attribution model? If you read our previous blog post, you’ll know that Google […]
Post by James Fisher

Jun 01, 2017

0

For years now, we have seen how our use of online technology has affected elections all over the globe. Last year, we saw how the spread of fake news helped Trump get elected into power. We also saw how propaganda and messages of fear, spread on social media, helped sow division and caused Brexit to […]
Post by James Fisher

May 30, 2017

0

We’re really pleased to announce that our very own Charlotte Martin won the Rising Star Award at last night’s Biddable Media Awards! The Harvesters were out in full force at the Biddable Media Awards last night. We were shortlisted for a total of five awards, so we got all dressed up and headed down to the […]
Post by James Fisher

May 26, 2017

0

It’s the 25th of May, which means it’s exactly 12 months to go until the GDPR is officially launched. But what exactly does that mean for your online activity? We’re looking at what exactly the GDPR is and how it will affect your marketing channels – as well as which ones it will hit the […]
Post by James Fisher

May 25, 2017

0

In order to help raise money for Cancer Research UK, we’ll be walking 10,000 steps a day each day in June. In order to help fund the ground-breaking research that Cancer Research UK do, a bunch of Harvesters have signed up to Walk All Over Cancer in aid of Cancer Research UK. DONATE  This means […]
Post by Madeline Embleton

May 15, 2017

0

It’s a block party and we’re all invited. According to the Wall Street Journal, Google is planning on unveiling an inbuilt ad-blocking feature within its web browser, Chrome. In a bid to improve the image of online advertising, this inbuilt blocker would target ads deemed intrusive or disruptive by the Coalition for Better Ads, whose […]
Post by James Fisher

Apr 21, 2017

0

We’re really pleased to announce that we’ve been shortlisted for 5 awards at the Biddable Media Awards! The UK Biddable Media Awards are a set of awards that recognise agencies and brands that work in biddable media. We were shortlisted for 5 awards at the Biddable Media Awards this year, in several different categories. Here’s […]
Post by Madeline Embleton

Apr 18, 2017

0