The Harvest blog

Digital Marketing News

Google’s apparently planning a built-in Chrome Ad-Blocking feature

It’s a block party and we’re all invited. According to the Wall Street Journal, Google is planning on unveiling an inbuilt ad-blocking feature within its web browser, Chrome. In a bid to improve the image of online advertising, this inbuilt blocker would target ads deemed intrusive or disruptive by the Coalition for Better Ads, whose […]

Post by James Fisher

Apr 21, 2017

We’re shortlisted at the UK Biddable Media Awards 2017!

We’re really pleased to announce that we’ve been shortlisted for 5 awards at the Biddable Media Awards! The UK Biddable Media Awards are a set of awards that recognise agencies and brands that work in biddable media. We were shortlisted for 5 awards at the Biddable Media Awards this year, in several different categories. Here’s […]

Post by Madeline Embleton

Apr 18, 2017

Your Discount Code to SMX London 2017

The biggest Search Marketing Conference is coming to London and we can’t wait! Search marketing is a fundamental area of digital marketing. So in our eyes, there is absolutely no reason why you shouldn’t be attending the biggest search conference of the year. SMX London will take place on 23rd -24th May and no matter […]

Post by Madeline Embleton

Apr 12, 2017

What we learned at BrightonSEO 2017

Malcolm Slade – Brand: The Only Future Ranking Factor Malcolm Slade, the Head of Technical SEO at Epiphany, delivered a talk that discussed not only what was happening here, now, in SERPs, but also what could happen in the future. While we were all a bit disappointed that Malcolm didn’t dress as a wookie for this […]

Post by James Fisher

Apr 10, 2017

Attribution Modelling I: the Beginner’s Guide

In the modern age, people visit your site multiple times before they convert. Yet many of us use the most simplistic attribution model – Last Click – giving us an incorrect view of how sales are coming to the site. Changing the attribution model that you use on-site, as well as between campaigns, can really […]

Post by James Fisher

What we learned at B2B Marketing Expo 2017!

From the off, the B2B Marketing Expo sounded pretty impressive, promising cutting ideas and tips from the most innovative and influencing figures working in marketing at the moment. These influential figures included talks from the likes of LinkedIn, Google, Salesforce, Smart Insights and IBM, but it wasn’t all as great as it seems. The small […]

Post by Madeline Embleton

Apr 05, 2017

Bing Ads: The Most Must-Use Features

Most PPC specialists find it challenging to break out of their usual “optimisation routine”. It’s human nature to focus on what we know that works and to concentrate the majority of our time on it: Google. In the meantime, Bing keeps growing (faster than Google according to comScore) and it already accounts for 33% of […]

Post by harvestdigi

Mar 29, 2017

Infographic: UK Spending on Mother’s Day

In the UK, Mother’s day is exactly three weeks before Easter Sunday and five weeks after Valentine’s Day meaning brands have a very short space of time to roll out new and effective marketing campaigns for Mother’s Day. But the short time period does not appear to have a drastic effect on spending in the […]

Post by Madeline Embleton

Mar 24, 2017

We’re on the Recommended Agency Register!

We’re proud to announce that we’re on The Drum’s Recommended Agency Register. Again. What is the Recommended Agency Register? The Recommended Agency Register is The Drum’s way of helping brands choose agencies, based on their ratings. It acts as an online directory of agencies in the UK so that brands quickly know what agencies are the […]

Post by James Fisher

Mar 20, 2017

Brands and St. Patrick’s Day marketing success

If you hadn’t already noticed that today has a particular tint of green about it, it’s St. Patrick’s Day. A worldwide celebration of Ireland’s patron saint, and lucky for us Londoners, a particularly sunny Friday. Out of 33 million Irish-Americans, 56.1% are planning on celebrating St. Patrick’s Day in the US, making it the fourth biggest […]

Post by Madeline Embleton

Mar 17, 2017