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The Harvest blog

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Measuring the ROI of your influencer marketing campaign

When we first start influencer marketing with many brands, they often have questions about ROI. Brands want to know exactly what kind of returns they can expect from influencer marketing. For many brands, the only kind of reporting that they will have had from other agencies, or expect from us, is either impressions or engagement, […]
Post by James Fisher

Feb 28, 2017

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Hyperlocal advertising on the Tube

Towards the end of November last year, Transport for London (TfL) undertook an interesting, yet slightly controversial trial into our movements throughout the tube. To do this, they tracked our phones – which makes sense. We’ve got our phones on us at all times, so tracking them would give TfL vital insights into the flow of […]
Post by James Fisher

Feb 13, 2017

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Display 2017 Predictions

It’s the end of the year, which means that it’s time for me to sum up my 2017 predictions for display, in between Christmas shopping and eating mince pies. Well, here’s what I think is going to be big next year, based on what’s happened this year. #1 Voice search I think this has been […]
Post by Madeline Embleton

Dec 16, 2016

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