The Harvest blog

Digital Marketing News

What better way is there to spend a Saturday than attend an Analytics (un)conference? I am sure there are quite a few but I personally rather enjoyed MeasureCamp 8 which took place last Saturday. The format is quite unconventional in that there isn’t a set schedule, anyone who wanted to hold a presentation, workshop or […]
Post by Pierre Ogier

Mar 10, 2016

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As a nation, our share of time spent online and on mobile devices is rapidly increasing, with a staggering 80.3% of digital shoppers using mobile to complete their transactions.  This recent discovery highlights the growing need for brands to generate more engaging creative and an all-around better user experience for potential customers. Introducing Canvas: a […]
Post by Madeline Embleton

Mar 03, 2016

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After much deliberation and testing, Google has finally decided to phase out the right-hand side PPC ads on desktop devices. They’ve toyed with the idea since 2010 and appear to have fully rolled out the change over the course of the past few days. As it stands, no more than three to four paid search […]
Post by Madeline Embleton

Feb 22, 2016

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Have you found yourself downloading reports from Google Analytics to Excel and adding new columns to calculate metrics that GA doesn’t provide by default? This boring and time-wasting task belongs to the past thanks to Calculated Metrics. Calculated Metrics are user-defined metrics built from calculations using existing metrics and basic operators like multiplication, division, addition […]
Post by Analytics Department

Feb 19, 2016

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With Google Shopping now accounting for over 50% of paid traffic for many online retailers, it is increasingly important to focus on performance, through strategy and optimisation, with the same rigor we would in our search campaigns.  I have seen many campaigns that have been set up when transitioned from PLAs in 2014 and left […]
Post by SEO Department

Jan 21, 2016

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Yahoo Gemini is the only platform in the marketplace that combines mobile search and native advertising. Whilst Google and Bing continue to dominate the search marketplace, Gemini’s focus on creativity makes it a powerful and unique platform to use and reach customers. What is Yahoo Gemini? Launched in February 2014, Yahoo Gemini brings together mobile […]
Post by Madeline Embleton

Jan 13, 2016

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2016 is the year of… Looking back at the year gone by, one can only be pleased to put behind us the joy that was Google’s URL upgrades, and tracking over-hauls required across our accounts (particularly when layering on all the 3rd party tracking and ad server requirements) – we’ll ignore the fact that we still […]
Post by Paid Search Department

Jan 11, 2016

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Its that time of the year when the industry tries to predict what the future might hold. Creative is tricky to predict, especially design. I truly value, original, creative thinking. Trends tend to clone an original concept or look and feel and apply it to something whilst lacking insight. So my predictions follow technical developments […]
Post by Darren Walters

Jan 07, 2016

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I love this time of the year when we can look back at the previous year of evolution and to then think what the future holds. I’d like to say it’s going to be more of the same but, everyone knows in SEO, the only certainty is uncertainty. To survive as an SEO in 2016, […]
Post by SEO Department

Jan 06, 2016

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Customer loyalty can be a challenge for many sectors and the rise of investment into digital marketing to help drive this point across has never been more present. Many sectors are neglecting to fully optimise all channels, leading to campaigns not performing to the true potential and not defining a promising ROI. Harvest Digital examines […]
Post by Analytics Department

Nov 18, 2015

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