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Effective Content Marketing: Hero, Hub and Hygiene

In this series, we’re going to look more closely at the Hero, Hub and Hygiene model that can be used as a strategic framework to create content to. We’ll look at each type of content in more depth, as well as some examples, where you should place it and how to make it work for […]
Post by James Fisher

Sep 25, 2017

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Back to the Future Movie

Track to the future

and by future, we mean today. Analytics, tracking, and tagging are words synonymous with digital marketing. However, we often find that a lot of businesses aren’t entirely aware of information that either could be or is actually at their fingertips. Which then leads to the question: How much of your businesses own information are you […]
Post by James Fisher

Sep 18, 2017

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Amplifying your content with a paid, earned and owned media strategy

Because it’s not good enough to just create content, you need to promote it too. We constantly hear that content is king. Over and over we hear about the importance of content, how to create 10x content and why it’s essential for brands. But more and more content is going completely unnoticed. Beckon found that […]
Post by James Fisher

Aug 29, 2017

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Pile of coins and dollar notes

Optimise your quality score to get more bang for your buck

Whether you’re an experienced PPC practitioner, or a direct advertiser digging deep into your pocket for PPC funds, you know the importance of Quality Score. Simply put, the higher your Quality Score the more “bang for your buck”. We know that Google uses Quality Score to calculate both Ad Rank and your actual Cost-per-Click. Google […]
Post by harvestdigi

Aug 24, 2017

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Three girl friends gathering

The client vs. agency debate

So if you’re considering making a jump in your career, here’s some of the differences between being client side or working in an agency to help you decide whether to make the switch.
Post by Madeline Embleton

Aug 10, 2017

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What to expect from voice search marketing

How to prepare for the evolution to voice search led marketing

There are roughly 33 million voice-first devices in circulation, including the Amazon Echo and Google Home. Sundar Pichai, CEO of Google Inc., announced at Google I/O that over 20% of mobile queries are conducted by voice search. This seems like an enormous amount, and one that ComScore predicts will more than double in the next three […]
Post by Pierre Ogier

Aug 01, 2017

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Animated graphics of Mobile users

A responsive website is not mobile first

When most clients approach us for a website redesign (and associated SEO projects) they only care about one thing – what it’ll look like on desktop. Despite it being the age of mobile, and mobile making up 37 minutes of every hour spent online, we still get asked primarily about desktop designs. Clients want to […]
Post by James Fisher

Jul 28, 2017

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