Harvest Logo

The Harvest blog

Digital Marketing News

So, let’s talk about office music

So, let’s talk about office music

I can’t talk for every office across the UK, but in our office music is a massive part of our agency culture. With lots of personalities, the music battle is a daily struggle. Music sets the tone of the office and even has the power to motivate or demotivate our office members. So really, nailing […]
Post by Madeline Embleton

Jan 19, 2018

0

The power of emojis in marketing

The power of 😂😍🙄😋 {emojis} in marketing

Emojis are a phenomenon because of their power to engage and encourage a positive response. Capabilities to include emojis within social campaigns are old news, but Google has since announced that they will feature emojis in search results when they are considered relevant and fun. Google is favouring emojis in organic search results, but it […]
Post by Madeline Embleton

Dec 06, 2017

0

Chinese propaganda poster from the 80's about the space quest

What can the West learn from Singles Day?

The dust has now settled on Singles Day, and I’m over the fact that Nicole Kidman introduced Jack Ma’s upcoming martial arts film (yeah, I don’t know either). But Singles Day is enormous, there’s no denying it. The CMO of Alibaba once said that – something that is looking increasingly more likely each year. But […]
Post by James Fisher

Nov 27, 2017

0

content frameworks activation banner

Effective Content Marketing: Activating your content

In this series, we’re going to look more closely at the Hero, Hub and Hygiene model that can be used as a strategic framework to create content to. We’ll look at each type of content in more depth, as well as some examples, where you should place it and how to make it work for […]
Post by James Fisher

Nov 20, 2017

0

Indoor plants in pots in front of a sunny weather

Back to life, back to transparency: why the 2nd price auction might be on its way out

As a result of the rising competition with header bidding and the changes in behaviour by SSPs (supply-side platforms), for the first time, the display advertising industry needs first-price auctions. If you’re looking to adopt a first-price bidding strategy, there are certainly benefits to both buy-side and sell-side auction models. Commercials and cost benefits certainly play a part in […]
Post by Madeline Embleton

Nov 15, 2017

0

content frameworks hero banner

Effective Content Marketing: Hero content

In this series, we’re going to look more closely at the Hero, Hub and Hygiene model that can be used as a strategic framework to create content to. We’ll look at each type of content in more depth, as well as some examples, where you should place it and how to make it work for […]
Post by James Fisher

Nov 06, 2017

0

content frameworks hub banner

Effective Content Marketing: Hub content

In this series, we’re going to look more closely at the Hero, Hub and Hygiene model that can be used as a strategic framework to create content to. We’ll look at each type of content in more depth, as well as some examples, where you should place it and how to make it work for […]
Post by James Fisher

Oct 23, 2017

0

Content frameworks hygiene banner

Effective Content Marketing: Hygiene content

In this series, we’re going to look more closely at the Hero, Hub and Hygiene model that can be used as a strategic framework to create content to. We’ll look at each type of content in more depth, as well as some examples, where you should place it and how to make it work for […]
Post by James Fisher

Oct 09, 2017

0