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SEO and Social Predictions for 2016

I love this time of the year when we can look back at the previous year of evolution and to then think what the future holds. I’d like to say it’s going to be more of the same but, everyone knows in SEO, the only certainty is uncertainty. To survive as an SEO in 2016, […]
Post by SEO Department

Jan 06, 2016

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The Power of Digital Winning Loyalty Gaining Trust

Customer loyalty can be a challenge for many sectors and the rise of investment into digital marketing to help drive this point across has never been more present. Many sectors are neglecting to fully optimise all channels, leading to campaigns not performing to the true potential and not defining a promising ROI. Harvest Digital examines […]
Post by Analytics Department

Nov 18, 2015

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Reduce, Reuse, Remarket: Unleash The Power Of Google Analytics

As has been made abundantly clear over the years, Google Analytics and Google AdWords go hand in hand. GA can provide a wealth of insight to inform and benefit brands PPC strategy and ultimately increase their ROI. Our latest Harvest Digital blog, will take a look at how GA can help in this case with […]
Post by Katy Mackey

Nov 12, 2015

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An office desk with Apple technology equipment

I Can PPSee Clearly Now the Drain Has Gone

In paid search it is important to maximise the efficiency of your account and allocate spend where it will do the most good; this is called PPC account management. It is therefore essential to mitigate your wastage which will allow you to divert funds to areas where they will make those sometimes marginal, but no […]
Post by James Fisher

Oct 26, 2015

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Working at Harvest

At Harvest we are proud of our team and we are even prouder to recruit placement students for a year to help strengthen their profession in the digital marketing industry. So September last year we hired two wonderful students to work in our SEO department to experience first-hand what it feels like to work in […]
Post by Analytics Department

Sep 07, 2015

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PPC Ad Copy Testing – Winning Results in a 3rd of the Time

Ad copy testing can be a laborious and time consuming task but the Harvest method is effective and manageable. One phrase we like to keep in mind while carrying out any large scale analysis is ‘keep it simple, stupid’. Step 1: Choosing your ad groups Step 2: Target & Goals Step 3: Campaign Settings Step […]
Post by Madeline Embleton

Jul 29, 2015

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Image of an office desk with payment systems

Apple Pay Review

The week started off well and created a buzz amongst the digital world after Apple released Apply Pay to the UK Market As a digital agency of course we had a few people in the office who couldn’t wait to get stuck in and experience this new service from Apple. Since the launch, our Creative […]
Post by Analytics Department

Jul 17, 2015

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Harvest 2015 SEO Prediction Update

At the beginning of the year Harvest Digital discussed the ways in which Search Engine Optimisation changes can have an affect on a brand’s online presence. We’re now seven months into the year and the team have looked back to see whether their predictions have come into fruition. Click here to see our first initial blog […]
Post by SEO Department

Jul 14, 2015

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Reasons to be Creative Conference Spring 2015

“Our Designer Aoife Hastings is still buzzing after attending this year’s Reasons to be Creative conference. We asked her to tell us what made it so great.” After attending last year, I made sure I wasn’t missing out on this years Reason’s to be Creative conference. With an influential line up of six talented speakers, […]
Post by Mike Teasdale

Mar 12, 2015

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Google is Rewarding Mobile-friendly Sites in Search Results

Google has announced that they will be using mobile-friendliness as a ranking signal from 21 April 2015. From a user point of view, when you search on a phone or tablet then more mobile-friendly sites will appear more prominently in your searches. So if your site isn’t mobile friendly there is no better time to make the […]
Post by SEO Department

Mar 02, 2015

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