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Digital Marketing News

Let’s talk about me: authorship and authority in the digital age

In the boring old real ‘analogue’ world, ideas of authorship and authority naturally sit together. Over time we work out who is talking sense and who is full of hot air. While I can work on simple hypotheses like ‘if this is written by Melanie Phillips it is almost certainly ghastly rubbish’, a search engine […]
Post by Mike Teasdale

Oct 04, 2012

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Google Tag Manager launches with Harvest as certified partner

Google Tag Manager is a brand new service from Google designed to take away the pain of managing multiple tracking tags on your company website. Here’s a nice video explaining how this free service from Google can help.Google Tag Manager plays nicely with Google and non-Google website tags. Key features include: Asynchronous tag loading — […]
Post by Mike Teasdale

Oct 01, 2012

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The Interactive Direct Marketing Ecosystem

  A few weeks ago I blogged about Nate Elliott’s post on the Interactive Brand Ecosystem. Essentially Nate is arguing that we need to move from a TV-centric way of thinking and adapt to a planning process that puts the website at the heart of digital marketing. I agree with this, but I don’t think […]
Post by Mike Teasdale

Sep 13, 2012

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The interactive brand ecosystem revisited

Nate Elliott at Forrester published an interesting post last year about the Interactive Brand Ecosystem. Essentially he is asking whether it is time that we abandoned a TV-centric planning model and worked instead on the premise that the website sits at the heart of the marketing process. Here’s a nice diagram to show you what […]
Post by Mike Teasdale

Aug 15, 2012

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Digital performance tips: beware of specialists

Here’s a companion piece to last week’s post about the value of simplicity – this time I want to focus on the importance of generalists. There’s a quote we used at Tequila which I always liked: “A man with a hammer sees every problem as a nail.” Digital marketing is full of very smart men […]
Post by Mike Teasdale

Jun 20, 2012

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An office desk with Apple technology equipment

A short video on big data

Here’s a short video that sums up a lot of the issues and excitement around ‘big data’ – a subject that is driving rapid change in display advertising. It compresses a whole afternoon of big data fun at a Criteo conference into an action-packed seven minutes. If you watch until around the half-way mark, you’ll […]
Post by Mike Teasdale

Jan 16, 2012

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Digital performance tips: In praise of simplicity

  One of the best-known blogs on web analytics is Occam’s Razor written by Google’s Digital Marketing Evangelist, Avinash Kaushik. And Occam’s razor is the idea that if you have to choose between a number of competing theories, the simplest will normally be the best. Perhaps there’s a hint of wishful thinking in Avinash’s choice […]
Post by Mike Teasdale

Jan 13, 2012

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