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Digital Marketing News

User Experience beyond personas and wireframes

User experience has become very popular over the last few years in the digital world. Just like the modern car in the ‘80s and the PC in the 90s, UX today is becoming ubiquitous and is on everyone’s wish list. Also, although we often just make reference to the products (e.g. Ford Focus), tools (e.g. […]
Post by Creative Department

Oct 18, 2013

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Harvest has a new office

After twelve years Harvest has said our emotional goodbyes to Soho and moved a couple of hundred yards to the north. Here’s our new address: 71 Newman Street, London W1T 3EQ And here’s a map: Our new office now stretches gracefully over two floors and includes many of the essential services required by digital agencies […]
Post by Mike Teasdale

Oct 01, 2013

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Red pattern texture lines as wooden floor

Brand searches – an integrated approach

A few weeks ago, Econsultancy featured an interesting post on The Slow Death of the Home Page. Econsultancy focuses in on the tendency of search engines to deep link to content in your site so that visitors bypass your home page, but I want to focus on another search-related issue. For most brands, their brand […]
Post by Mike Teasdale

Jul 02, 2013

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How we became the UK’s fifth largest digital media agency

Top 100 reappeared under Econsultancy branding as the Top 100 Digital Agencies and we’re delighted to see Harvest now ranking as the fifth-largest digital media agency and second-largest independent. It’s been a great year, and we have continued into 2013 with some fantastic account wins like Oxfam and the Economist. So why have we been […]
Post by Mike Teasdale

Jun 21, 2013

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Enhanced campaigns from Google – our verdict

Google recently announced the launch of ‘Enhanced Campaigns’ – a change that is being phased in over the next six months across Google Adwords accounts. The change means all new campaigns in Google Adwords will be able to target different devices in different locations at different times with different bids, from the same campaign. Google’s […]
Post by Mike Teasdale

Feb 25, 2013

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A fabric cushion displaying Seek for Adventure

Are we ready for Video Ads In Search?

When Yahoo! first launched RAIS (Rich Ads In Search) back in 2009, Search Engine Land was asking “Are Video Ads Golden?”. 3 years on, the RAIS are back on the Search Alliance Network and yes, they really are a golden opportunity. To quote Latitude, video ads in search are “a must for any serious advertiser”. […]
Post by Mike Teasdale

Dec 05, 2012

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A marketing board with info and strategy

Benchmarking your facebook content strategy

OK, so let’s imagine that you or your client have a Facebook brand page with a healthy 50,000 likes. You’re posting an entertaining mix of links back to your site, photos and the occasional piece of video. So the question is, what kind of interaction levels should you expect to be getting? To get to […]
Post by Mike Teasdale

Nov 22, 2012

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Digital marketing lessons from the US election

Not many people know this, but for twelve months in the early 90s, I was Neil Kinnock. I was working as a copywriter for an agency that held the Labour Party account and it was my job to write all the long direct mail fundraising appeals on behalf of Mr Kinnock. Our strategy was to […]
Post by Mike Teasdale

Nov 05, 2012

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