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Digital Marketing News

How to earn links for SEO?

Link building is the hardest part of seo and to make it even harder John Mueller from Google announced on the 13th February “in general I’d avoid it.” So how do companies perform search engine optimisation without links? Is it possible? John admits links are part of the seo algorithm, but they are just one […]
Post by SEO Department

Feb 23, 2015

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2015 SEO Predictions

The ways in which Search Engine Optimisation changes each year means that the strategy that is used needs to be changed too. Years back, when SEO was much simpler, keyword spamming and as many backlinks as possible linking to your site would quickly jump you up the rankings but everything has changed. This year, we […]
Post by SEO Department

Jan 14, 2015

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A Google Analytics Configuration Checklist for 2015

2014 has seen a blur of activity from Google, with Universal Analytics coming out of beta and Google Tag Manager reaching its adolescent stage. In the broader market we have seen programmatic and data-based marketing growing against traditional buying and many exciting new technologies emerging in the marketing space from the ‘startup’ wave as well […]
Post by Analytics Department

Dec 23, 2014

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Guide to Attribution Modelling

As a full-service digital agency we always have a variety of marketing channels to plan around, which always brings up the question of how to properly assign costs and revenue in a multichannel journey. So we put together this guide to attribution modelling, with a few helpful tips on how to best utilise the wealth […]
Post by Analytics Department

Oct 08, 2014

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How to have an awesome time at SXSW

The world’s largest interactive conference starts in Texas later on this week. In this post, first published by the IPA, Mike Teasdale explains how to get the most from a trip to Texas. This will be my fourth trip to South By, which by the way is one of the words you quickly fall into […]
Post by Mike Teasdale

Mar 04, 2014

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Content strategy and the customer journey

All the expert predictions for 2013 have been made and the team at Smart Insights has kindly done the legwork and boiled them down to two specific areas of digital marketing that the pundits generally agree will be big this year – content strategy and the customer journey. The interesting thing is that both areas […]
Post by Mike Teasdale

Feb 25, 2014

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Content strategy in three simple acronyms

Content strategy is one of the most interesting and rewarding areas of digital marketing. From a channel perspective it sits across customer experience, social media and organic search. From a customer perspective, the content we create, in words, pictures and video, is very often how consumers decide to buy our products. So here’s how to […]
Post by Mike Teasdale

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The new rules of paid search

Here’s a safe marketing prediction for next year – the biggest channel by spend in 2014 will be paid search. That’s an easy prediction because paid search spending is so much bigger than any other digital channel. In the first six months of 2013, advertisers spent an incredible £1.8 billion on paid search. Paid search […]
Post by Paid Search Department

Jan 28, 2014

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google hummingbird update

Google Hummingbird – the three web resources you must read

Google Hummingbird, as even the Daily Mail has noticed, is the latest update to Google’s search technology. This is not so much a change in Google’s search algorithm as a complete refresh of the core search infrastructure – and as such the impact will make itself known over the months and years ahead. So what […]
Post by Mike Teasdale

Oct 28, 2013

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