The Harvest blog

Category: PPC

Advertising on Google Shopping is one of the best ways to get your product in front of a relevant group of potential customers. Once you know the best tips and tricks to automate your campaigns, it becomes one of the easiest platforms to manage, as it won’t need the same degree of caretaking as your […]
Post by Stefania Garovnik

May 05, 2022

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When the SEO and PPC teams are closely aligned and executing their strategies with full effect, this can be a richly rewarding and efficient way to improve your brand’s digital performance. However, not all teams work together as closely as one might think. Often, each team is focusing on their space and not looking at […]
Post by Kyle Ross

Feb 15, 2022

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Google has announced it is switching from Last Click attribution on Google Ads to Data Driven Attribution (DDA). In a sense this is surprising, because bottom of the funnel activity like paid search – and especially brand search – does really well against a Last Click model.  However, Data Driven Attribution should deliver a more […]
Post by Mike Teasdale

Sep 30, 2021

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There is a constant battle between biddable media platforms to come up with new ad formats, targeting capabilities and automation opportunities. With this, also comes the pressure for advertisers to stay up-to-date with the industry to ensure that companies continue to invest in the platform. In the last few months, we have seen Google Shopping […]
Post by James Fisher

Jul 20, 2020

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We are delighted to announce that Harvest Digital is one of only 20 UK agencies to be invited to join Google’s new International Growth Programme. This gives us access to some of Google’s internal tools we can use to identify and plan International opportunities for our clients. Using data drawn from the World Bank, Media […]
Post by Mike Teasdale

Jun 22, 2020

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Since the outbreak of the coronavirus and the UK’s subsequent lockdown we have seen some of the most polarising results for our clients that we can remember. Due to the overwhelming amount of data and numerical analysis that is available to us in the digital world then external factors can often be overlooked but, as […]
Post by Fiorella

Apr 03, 2020

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It is a well-known fact that Google is one of the most successful companies in the world. They have truly revolutionised life as we know it and many of us can’t imagine life without it. In 2018, Google’s revenue amounted to $136B, and so running a Grants program to help non-profit organisations seems like the […]
Post by James Fisher

Apr 04, 2019

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Whether you’re an experienced PPC practitioner, or a direct advertiser digging deep into your pocket for PPC funds, you know the importance of Quality Score. Simply put, the higher your Quality Score the more “bang for your buck”. We know that Google uses Quality Score to calculate both Ad Rank and your actual Cost-per-Click. Google […]
Post by harvestdigi

Aug 24, 2017

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Digital marketing conferences are a great way to refresh your knowledge of the industry, mingle with other professionals, and hopefully learn something new from leading experts. Search Leeds was no exception – and even worth us Londoners venturing up to Leeds at 7am. As a performance agency we are always looking to share our insight, […]
Post by Madeline Embleton

Jun 16, 2017

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Most PPC specialists find it challenging to break out of their usual “optimisation routine”. It’s human nature to focus on what we know that works and to concentrate the majority of our time on it: Google. In the meantime, Bing keeps growing (faster than Google according to comScore) and it already accounts for 33% of […]
Post by harvestdigi

Mar 29, 2017

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