The world’s largest interactive conference starts in Texas later on this week. In this post, first published by the IPA, Mike Teasdale explains how to get the most from a trip to Texas.

This will be my fourth trip to South By, which by the way is one of the words you quickly fall into using, along with “awesome”.  (Awesome is now so over-used in Austin that its true meaning now rests somewhere between pleasant and nice.)

Awesomeness leads me on to the general over-hyped nature of SXSW. A few times I’ve heard it described as things like “the Glastonbury of tech” – and if Glastonbury took place in a conference centre the size of Slough and bands showed PowerPoint rather than playing, then this would be a fair comparison.