Delivering the full value of digital

Digital is a fantastic channel for driving sales – but if that’s all you’re doing then you’re missing out on the full value of digital.  Our planning framework measures value across brand awareness and engagement and helps you to create an optimum media mix.  Find out more.

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  • Our Blog

    How to have an awesome time at SXSW

    March 4th, 2014

    The world's largest interactive conference starts in Texas later on this week. In this post, first published by the IPA, Mike Teasdale explains how to get the most from a trip to T... Read More

    Content strategy in three simple acronyms

    February 25th, 2014

    Content strategy is one of the most interesting and rewarding areas of digital marketing. From a channel perspective it sits across customer experience, social media and organic... Read More

    Blog: the new rules of paid search

    December 17th, 2013

    Here's a safe marketing prediction for next year - the biggest channel by spend in 2014 will be paid search. That's an easy prediction because paid search spending is so much bi... Read More

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