Archive for July, 2017

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July 28, 2017

James Fisher

Creative

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When most clients approach us for a website redesign (and associated SEO projects) they only care about one thing – what it’ll look like on desktop. Despite it being the age of mobile, and mobile making up 37 minutes of every hour spent online, we still get asked primarily about desktop designs. Clients want to […]

July 25, 2017

Sam

Display, Social Media

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In its most basic form, segmentation is defined as ‘division into separate parts or sections’. As a digital agency, we think about segmentation from a marketing perspective. To us, audience segmentation is the division of groups of people into sub-groups, based on similar characteristics, needs and/or wants. This is typically because people in each sub-group […]

With so many other marketing channels at our disposal is there any point in email marketing anymore?  Since approximately half of the worldwide population uses email, even in 2017, I’d say yes. On average email marketing has a 3.57% click-through rate compared to a mere 0.03% for Twitter and 0.07% for Facebook. So the relevancy […]

July 14, 2017

Mike Teasdale

News

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Our favourite Harvest value is “support others”. In one sense, we want our people to be true team players.  But we also encourage Harvesters to reach out and be helpful to the broader community.  (Oh, and if we can have some fun at the same time, why not!) Pictures tell the story better than words, so here’s […]

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