Archive for November, 2016

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November 28, 2016

James Fisher

Google

PPC

1

All the way back in February, Google rolled out the culmination of a 6 year test to their ad layout – bringing their desktop search results page in line with the mobile experience. Included in this overhaul was the removal of adverts from the right hand side of desktop search, and the addition of an […]

November 17, 2016

James Fisher

Google

SEO

0

A little over 6 weeks ago, Google finally announced that they had updated Penguin to its newest form – Penguin 4.0. While the last update to Penguin, all the way back in 2014, only affected less than 1% of UK/US queries, this new iteration of Penguin has rolled out across every language. Penguin has moved […]

November 4, 2016

James Fisher

Google

SEO

0

At the start of September, many SEOs started to notice not one, but two large algorithmic updates. For those of us that we’re keeping an eye on the rumblings in the SEO community, we started to suspect that it was the result of Penguin 4.0 rolling out. Others starting to think that because of the […]

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