Archive for January, 2016

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January 21, 2016

SEO Department

News, PPC

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With Google Shopping now accounting for over 50% of paid traffic for many online retailers, it is increasingly important to focus on performance, through strategy and optimisation, with the same rigor we would in our search campaigns.  I have seen many campaigns that have been set up when transitioned from PLAs in 2014 and left […]

January 13, 2016

MaddyEmbleton

News, PPC

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Yahoo Gemini is the only platform in the marketplace that combines mobile search and native advertising. Whilst Google and Bing continue to dominate the search marketplace, Gemini’s focus on creativity makes it a powerful and unique platform to use and reach customers. What is Yahoo Gemini? Launched in February 2014, Yahoo Gemini brings together mobile […]

2016 is the year of… Looking back at the year gone by, one can only be pleased to put behind us the joy that was Google’s URL upgrades, and tracking over-hauls required across our accounts (particularly when layering on all the 3rd party tracking and ad server requirements) – we’ll ignore the fact that we still […]

January 7, 2016

Darren Walters

Creative, News

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Its that time of the year when the industry tries to predict what the future might hold. Creative is tricky to predict, especially design. I truly value, original, creative thinking. Trends tend to clone an original concept or look and feel and apply it to something whilst lacking insight. So my predictions follow technical developments […]

January 6, 2016

SEO Department

SEO

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I love this time of the year when we can look back at the previous year of evolution and to then think what the future holds. I’d like to say it’s going to be more of the same but, everyone knows in SEO, the only certainty is uncertainty. To survive as an SEO in 2016, […]

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