By segmenting their audience and tailoring creatives towards the segments, we drove an increased average order value in a key retail period.
There has been a paradigm shift in retail clients, requiring more personalised creatives. We needed to segment audiences and products to drive higher revenue and conversions.
We used CRM data from the client, as well as our own historical data, to tailor our ads to specific audience segments to improve CVR and ROI.
Through our use of segmentation, we actually delivered a 20 percent increase in average order value for Truprint, as well as a 1.6x ROI.