The Economist needed a simple and clean integration of three separate sites, so we built it for them.
We had to solve very complex information architecture issues to create a navigation system that delivered the simplicity and minimalism associated with The Economist.
This was a challenging design, as the site had to be an amalgamation of three separate websites, which all needed to be integrated to share the same brand identity.
We created a clear user experience, whilst seamlessly integrating the three different sites to create one usable platform.
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