Tesco needed to capture purchase intent in one of the key retail periods of the year.
By using a homepage takeover, we ensured competitor brands couldn’t capture our audience.
Brief
Easter is a key retail period for Tesco and we needed to make their brand stand out whilst also neutralising competitor campaigns.
Solution
We ran a homepage takeover on The Daily Mail Online with distinctive branding, as we know historically that these users have a high propensity to convert.
Results
We actually delivered a 1.72 percent click-through rate as a result of this campaign, having delivered the message to over 2.8 million people.
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