By taking full advantage of the targeting options in Paid Social channels, we could optimise towards the best performing audience segments.
Satsuma needed to be position directly against their competitors in an already saturated market, whilst also reaching new customers and driving loans as a cost efficient rate.
We used Paid Social to drive cost efficient loans. By making full use of the targeting options, including CRM data, retargeting, lookalike modelling and audience profiling, we narrowed down the audience heavily.
By overlaying so many targeting options and segmenting the audience so heavily, we delivered a CPA that was 35% below the target.