By focusing on the more profitable returning customers, we increased both return on ad spend and total revenue.
Mr Green tasked us with increasing the return on ad spend for them. Given the saturated online gambling market, it was important to the client to retain customers.
We developed a strategy that increased ad spend on retaining customers by nurturing them and improving their experience, as these returning customers often spent more.
By focusing on retention, we actually increased the client’s revenue by 268 percent, including a 128 percent increase on return on ad spend.