We increased brand awareness for Mr Green in an incredibly competitive vertical.
By utilising offline assets and pairing with existing digital formats, we drove increased brand awareness.
Brief
Mr Green needed us to drive high engagement for the brand to reach new users whilst also promoting the casino, games and mobile app.
Solution
By using part of the TV ad, we helped with brand recall across multiple channels. We paired this with an expandable banner, so that we could measure success beyond the first click.
Results
By utilising an interactive element and part of the TV ad, we saw an expand rate well above the average – with 75 percent of people viewing the entire advert.
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