We redesigned and refined Feather & Black’s online shopping experience.
By creating a clean, stripped down interface, we drove customers towards purchasing high value items.
Brief
Purchasing high value items online requires a website that reflects their quality and style. Customers have to be able to find the information they need to make an informed purchase.
Solution
We carried out extensive research and discovery phases to understand customer’s requirements, as well as their frustrations with the existing website.
Results
Based on these findings, we designed a responsive website that offered a rich and seamless user experience, allowing customers to buy products with ease.
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