By using new ad formats, we cut Egencia's cost per lead in half
Having been approved for a beta ad format on LinkedIn, we drove cost effective leads at previously unseen CPLs
Brief
LinkedIn is able to reach high quality business professionals at scale with various targeting methods, lending itself to marketing activity for B2B clients such as Egencia. By running Sponsored Content activity for Egencia, we drove prospects to a dedicated landing page with the ultimate goal of gathering leads. Performance, however, was below expectations, with poor CVRs leading to CPLs above target.
