Display was an underexploited channel for Cruise, so we proved its ability to deliver cost efficient leads.
We utilised dynamic creatives for both prospecting and retargeting, which allowed us to convince Cruise to abandon their outdated one-size-fits-all creative.
Brief
Using a one-size-fits-all creative meant that the client was not driving the amount of leads they should have been from Display. By using dynamic creatives for both prospecting and retargeting, we drove leads at a more cost-efficient rate.
Solution
A dynamic format enabled us to run with 19 variations as opposed to just 2. Our creatives clicked through to bespoke landing pages, which in turn improved conversion rate and user experience. Once we identified what ads were resonating with the target audience, we created our best performing concept by essentially optimising our creative with behaviour data.
Results
We saw a 62% increase in CTR and a 55% decrease in CPL after we switched from standard ads to dynamic ads. After optimising the dynamic ads we saw a further 152% increase in CTR. In total this campaign produced 1,148 new leads.
GET IN TOUCH
This website uses cookies, some of which are necessary for the operation of the website and some of which are designed to improve your experience. You can review the cookies we use in our Privacy policy. If you are happy with the use of these cookies please continue to browse our website. You may adjust your cookie settings via your chosen browser tools. Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
