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The Harvest blog

Category: PPC

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I Can PPSee Clearly Now the Drain Has Gone

In paid search it is important to maximise the efficiency of your account and allocate spend where it will do the most good; this is called PPC account management. It is therefore essential to mitigate your wastage which will allow you to divert funds to areas where they will make those sometimes marginal, but no […]
Post by James Fisher

Oct 26, 2015

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PPC Ad Copy Testing – Winning Results in a 3rd of the Time

Ad copy testing can be a laborious and time consuming task but the Harvest method is effective and manageable. One phrase we like to keep in mind while carrying out any large scale analysis is ‘keep it simple, stupid’. Step 1: Choosing your ad groups Step 2: Target & Goals Step 3: Campaign Settings Step […]
Post by Madeline Embleton

Jul 29, 2015

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Google is Rewarding Mobile-friendly Sites in Search Results

Google has announced that they will be using mobile-friendliness as a ranking signal from 21 April 2015. From a user point of view, when you search on a phone or tablet then more mobile-friendly sites will appear more prominently in your searches. So if your site isn’t mobile friendly there is no better time to make the […]
Post by SEO Department

Mar 02, 2015

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The new rules of paid search

Here’s a safe marketing prediction for next year – the biggest channel by spend in 2014 will be paid search. That’s an easy prediction because paid search spending is so much bigger than any other digital channel. In the first six months of 2013, advertisers spent an incredible £1.8 billion on paid search. Paid search […]
Post by Paid Search Department

Jan 28, 2014

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Enhanced campaigns from Google – our verdict

Google recently announced the launch of ‘Enhanced Campaigns’ – a change that is being phased in over the next six months across Google Adwords accounts. The change means all new campaigns in Google Adwords will be able to target different devices in different locations at different times with different bids, from the same campaign. Google’s […]
Post by Mike Teasdale

Feb 25, 2013

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A fabric cushion displaying Seek for Adventure

Are we ready for Video Ads In Search?

When Yahoo! first launched RAIS (Rich Ads In Search) back in 2009, Search Engine Land was asking “Are Video Ads Golden?”. 3 years on, the RAIS are back on the Search Alliance Network and yes, they really are a golden opportunity. To quote Latitude, video ads in search are “a must for any serious advertiser”. […]
Post by Mike Teasdale

Dec 05, 2012

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The Interactive Direct Marketing Ecosystem

  A few weeks ago I blogged about Nate Elliott’s post on the Interactive Brand Ecosystem. Essentially Nate is arguing that we need to move from a TV-centric way of thinking and adapt to a planning process that puts the website at the heart of digital marketing. I agree with this, but I don’t think […]
Post by Mike Teasdale

Sep 13, 2012

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The interactive brand ecosystem revisited

Nate Elliott at Forrester published an interesting post last year about the Interactive Brand Ecosystem. Essentially he is asking whether it is time that we abandoned a TV-centric planning model and worked instead on the premise that the website sits at the heart of the marketing process. Here’s a nice diagram to show you what […]
Post by Mike Teasdale

Aug 15, 2012

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