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The Harvest blog

Category: Content

Content strategy and the customer journey

All the expert predictions for 2013 have been made and the team at Smart Insights has kindly done the legwork and boiled them down to two specific areas of digital marketing that the pundits generally agree will be big this year – content strategy and the customer journey. The interesting thing is that both areas […]
Post by Mike Teasdale

Feb 25, 2014

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Content strategy in three simple acronyms

Content strategy is one of the most interesting and rewarding areas of digital marketing. From a channel perspective it sits across customer experience, social media and organic search. From a customer perspective, the content we create, in words, pictures and video, is very often how consumers decide to buy our products. So here’s how to […]
Post by Mike Teasdale

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