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By integrating Premier Care in Bathing's CRM data, we optimised towards more valuable leads.

By using the clients' existing CRM data, we could optimise towards offline data at scale.

What we did

Brief

Premier Care in Bathing wanted us to optimise towards more quality leads at scale in order to reduce marketing costs.

Solution

To achieve this we integrated the clients' Salesforce data across their campaign management platforms so that we could further optimise towards successful leads.

Results

This lead to a 25 percent increase in appointments made, as well as 37 percent increase in actual orders placed with Premier Care in Bathing.

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