Retail Media: Capturing Attention at the Point of Decision

In an era where consumer attention is increasingly fragmented, retail media stands out as a powerful way to reach shoppers at the crucial moment of decision. Despite being one of the fastest-growing sectors in media – with global retail media ad spend projected to reach $140 billion by 2024, a 64% increase from 2021 (eMarketer, 2023) – it’s often overlooked in digital plans.

Yet, much like the out-of-home space, most retail media assets are now digital, offering unprecedented opportunities for targeted, dynamic messaging.

At Harvest Digital, we’ve recognised the immense potential of retail media and have developed strategies to help our clients leverage this channel effectively.

Our Services

The Power of Retail Media

Proximity to Purchase: Retail media allows you to reach consumers when they’re in a buying mindset, increasing the likelihood of conversion.

Targeted Messaging: With access to retailer first-party data, we can create highly targeted campaigns based on purchase history and shopping behaviour.

Measurable Impact: Retail media offers clear attribution, allowing us to directly link ad exposure to sales.

In-Store Digital Displays

We manage digital assets in major UK supermarkets, strategically placing your message at key points throughout the shopper journey. From entrance displays to aisle end-caps and checkout screens, we ensure your brand is visible at critical decision-making moments.

Traditional Retail Media

While digital is our focus, we haven’t forgotten the power of traditional retail media. We’ve successfully integrated assets like petrol pump advertising into our clients’ campaigns, reaching consumers in high-dwell time environments.

E-Commerce Platform Advertising

We stretch the definition of retail media to include digital marketplaces like Amazon. In the e-commerce world, these platforms are the digital equivalent of point-of-sale locations. Our strategies help you stand out in crowded online marketplaces, driving both visibility and sales.

Find out more – contact us

THE OUT

16% increase in organic traffic and a 62% surge in revenue

Riverford

68% increase in new customer acquisition

See our work and results

Frequently Asked Questions

How does Harvest Digital leverage retail media to enhance brand visibility?

What types of retail media channels do you manage?

How do you measure the effectiveness of retail media campaigns?

Can you provide examples of successful retail media campaigns you’ve executed?