Digital out of Home: The Best of Both Worlds

Digital out of Home (DooH) has emerged as one of our fastest-growing channels over the past 18 months. The reason for this surge in popularity is clear: DooH uniquely combines the advantages of programmatic advertising with the broad reach of traditional media. It offers precise targeting capabilities, especially in terms of location, while seamlessly integrating with other digital channels for maximum impact.

Precision Targeting Meets Mass Reach

At Harvest Digital, we’ve harnessed the power of DooH to deliver highly targeted campaigns that capture attention in the physical world. Our approach leverages advanced programmatic technologies to ensure your message reaches the right audience at the right time and place.

Seamless Integration with Digital Strategies

We excel at integrating DooH with other digital channels, creating cohesive multi-channel campaigns that amplify your message across various touchpoints. This integration is particularly effective for:

  • Reinforcing brand messaging seen in other digital media
  • Driving online actions through strategically placed offline prompts
  • Enhancing overall campaign performance through cross-channel synergies

The OUT: Driving Growth Through Targeted DooH

For The OUT, a luxury car rental service, we deployed a highly targeted DooH campaign in affluent London areas, strategically aligning with high-profile events like Wimbledon and The Ashes. This was complemented by programmatic display remarketing, targeting individuals exposed to the DooH ads.
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Riverford: Amplifying a Cause with DooH

In a campaign for Riverford, an organic food box company, we used DooH as part of a broader strategy to raise awareness about challenges faced by British vegetable farmers. The campaign included: Digital Out-of-Home advertisements in key locations, Premium programmatic formats like billboards and Double MPUs and takeovers on high-traffic websites
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Riverford
68% increase in customer acquisition
The Out
62% surge in revenue – 78% rise in bookings 

How does Harvest Digital integrate DooH with other digital channels?
What targeting capabilities does DooH offer compared to traditional out-of-home advertising?
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