Connected TV: Reaching the Unreachable

Here’s a conundrum for you: Young adults are watching less linear TV than ever (some studies suggest barely any), yet they’re consuming more video content than ever before. While platforms like TikTok account for some of this shift, a significant portion is occurring through Connected TV (CTV). At Harvest Digital, we’ve developed strategies to navigate this evolving landscape and help you reach these elusive audiences effectively.

Our Services

Leveraging Advanced Data and Technology

Our partnership with MiQ enables us to harness powerful data and technology for CTV campaigns:

Diverse Data Sources: We utilise hundreds of online and offline signals to build comprehensive audience profiles.
Proprietary Segments: Access to unique audience segments allows for more targeted campaigns.
Cookie-Free Approach: Our strategies are future-proofed, operating without reliance on third-party cookies.

Platform Diversification

We have access to a wide range of CTV platforms and inventory sources, including:

Major streaming services like Discovery+
Niche content providers such as Little Dot Studios
Premium broadcast quality content through Sky Media
Free streaming services like Pluto TV

This diverse inventory access ensures we can reach your target audience across various platforms and content types.

Measurable Impact

Our CTV campaigns are designed to deliver tangible results. We focus on:

Incremental Reach: Targeting audiences underexposed to your linear TV campaigns
Brand Safety: Implementing strict controls to ensure your ads appear in appropriate contexts
Performance Metrics: Tracking key performance indicators to demonstrate the effectiveness of your CTV investment

At Harvest Digital, we’re committed to helping you navigate the complexities of Connected TV advertising. By leveraging our expertise, data-driven insights, and diverse platform access, we can help you reach and engage your target audience in this rapidly evolving digital video landscape.

Precision Targeting

We can reach specific audience segments based on demographics, interests, and behaviours.

Contextual Relevance

When beneficial, we can align your ads with relevant content for maximum impact.

Measurable Results

CTV provides more robust measurement and attribution capabilities compared to traditional TV advertising.

Audience Analysis

We meticulously examine your target audience’s viewing habits and preferences

Competitor Behaviour Assessment

We analyse how your competitors are leveraging CTV to inform our strategy.

Customised CTV Approach

Based on all our insights, we develop a tailored CTV strategy that aligns with your marketing objectives.

Find out more – contact us

Frequently asked questions

How does Harvest Digital’s approach to Connected TV differ from traditional TV advertising?

What types of audiences can you target with Connected TV campaigns?

How do you measure the effectiveness of Connected TV campaigns?

Can you integrate Connected TV with other digital marketing channels?